Yashwant Goswami

I am a dynamic communications professional with a diverse background spanning public relations, data analytics, and journalism. Currently, I serve as the Public Relations Officer at R C Bafna Jewellers, where I have spent the past year crafting compelling narratives, managing media relations, and enhancing the brand’s public image in a highly competitive industry.

Prior to this, I worked as a Data Analyst at Objectways Technology, an AI-driven data solutions company. In this role, I honed my analytical skills by interpreting complex datasets, generating actionable insights, and supporting strategic decision-making processes for various clients.

My career began in the world of journalism, where I worked as a Sub Editor for a weekly newspaper. This experience gave me a strong foundation in content creation, editorial judgment, and deadline-driven environments.

I hold a Master’s degree in Mass Communication and Journalism, which has equipped me with a robust understanding of media dynamics, storytelling, and effective communication strategies. My multidisciplinary experience allows me to bridge the gap between data-driven insights and impactful storytelling, making me a valuable asset to any organization seeking to strengthen its brand presence and communication efforts.

Public Relations Officer, R C Bafna Jewellers

As a Public Relations Officer at R C Bafna Jewellers, I have been responsible for maintaining the brand’s positive public image and ensuring excellent communication between the company and its stakeholders. My role involves:

Team Leadership: Leading a dedicated PR team, coordinating tasks, and fostering a collaborative environment to achieve our communication goals.

Customer Relations: Building and nurturing strong relationships with customers, ensuring their concerns are addressed promptly and their experiences are consistently positive.

Crisis Communication: Managing crisis situations with composure and strategic thinking. I have developed and executed crisis communication plans, ensuring that the brand’s reputation remains intact even during challenging times.

Media Management: Liaising with media outlets, preparing press releases, and organizing events to enhance brand visibility.

This role has strengthened my ability to think on my feet, communicate effectively under pressure, and maintain a positive, solutions-oriented attitude even in complex situations.

Data Analyst, Objectways Technology

Before my tenure in public relations, I worked as a Data Analyst at Objectways Technology, an AI data company. My responsibilities included:

Data Annotation & Accuracy: Overseeing data annotation projects, ensuring high levels of accuracy and consistency in labeled datasets.

Attention to Detail: Applying a meticulous eye for detail to identify and correct discrepancies, which was crucial for training effective AI models.

Quality Assurance: Conducting thorough quality checks and collaborating with cross-functional teams to meet project standards and deadlines.

This experience honed my analytical skills and taught me the importance of precision, reliability, and clear communication in technical environments.

My most relevant education is a Master’s degree in Mass Communication and Journalism. This advanced program equipped me with a strong foundation in media studies, communication strategies, and journalistic ethics. It provided me with practical skills in content creation, public relations, crisis communication, and media management, all of which are directly applicable to my roles in public relations, data analysis, and editorial work. This educational background has enabled me to effectively handle communication challenges, lead teams, and maintain positive relationships with stakeholders in diverse professional settings.