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    Copywriter - Bengaluru, India - Tag

    Tag
    Tag Bengaluru, India

    1 week ago

    Default job background
    Marketing / Advertising / Public Relations
    Description

    At Tag, we help brands stand out and sell more by delivering impactful content, at speed and scale and across channels & geographies. With over fifty years of production experience for some of the world's biggest brands, we partner with our clients to create work that is efficient, effective and more importantly tells a story.

    We are a dynamic and innovative creative production agency that prides itself on delivering cutting-edge technology solutions.

    We believe that the combination of different ideas, experience, backgrounds, and skillsets create a great place to work. We pride ourselves on an authentic culture built around our core values of integrity, innovation, sustainability, growth, and accountability. We are committed to promoting an inclusive, equitable and diverse culture. Our global DE&I committee and our leadership team have committed to increasing representation, education, and accountability across the entire business to create positive change from the ground up and the top down.

    Check out to learn more.

    WHAT WE'RE LOOKING FOR

    A self-starter who sleeps easy at night knowing that he/she/they kicked ass that day, together with rest of the creative team.

    WHAT YOU OFFER US

    As a Copywriter, you will be responsible for drafting B2B & B2C content across a range of media and formats, including emailers, brand collateral, social media, presentations & more. Your copy will be used to inform targeted audiences about specific products and services. You should have an aptitude towards understanding technology, trends different media. Your copy will be a crucial piece of communication to generate awareness and influence customer behavior. The best content is concise, persuasive, and even witty that invokes thought leadership.

    You must have the sensibility to,

    Understand and translate a brief to copy

    Grasp the technology storyboard and nuances

    Write engaging , compelling content that will standout

    Ask the right questions in response to the brief

    Strategize how best it can be executed

    Execute

    WHAT YOU CAN EXPECT TO WORK ON

    Interpreting account briefs

    Researching clients, their competitors, and the target audience

    Producing original, clear, and credible ideas/messages/scripts, and presenting these to clients and colleagues

    Producing complete written communication for campaigns

    Updating and amending campaigns according to feedback

    In terms of collateral, you will be working on a lot of

    Emailers

    Brochures

    Social Posts

    Ad campaigns

    Corporate communication (Internal & External Facing)

    GREAT TO HAVE

    Degree in English, journalism, copywriting, public relations, or literary/media studies field preferred.

    Minimum 3 years of experience in Creative in Advertising and/or Marketing

    WHERE YOU'LL FIT IN

    Report to Creative Lead (Copy)/A+ Project Lead

    Work with fellow copywriters, copy lead, proofreaders

    Interact everyday with account directors, project managers, art directors & client stakeholders.

    LOCATION

    We currently work in a remote hybrid model with offices in Chennai and Bangalore.

    TIMINGS

    We work on rotational shifts that change depending on the region you are working with and at the discretion of your line manager.

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