Digital Marketing Executive - Kolkata, India - Webstrummer Infolab

Webstrummer Infolab
Webstrummer Infolab
Verified Company
Kolkata, India

2 days ago

Deepika Kaur

Posted by:

Deepika Kaur

beBee Recuiter
Description

About this position*:


  • Digital Marketing Specialists should have a bachelor's degree in Marketing, Business, English or other fields that enhance their ability to create original content relevant to promoting your business's products and services. They should also have previous sales and customer service experience, in order to understand how to appeal to different audiences and seek to expand your customer base. They should have experience navigating social media such as Facebook and Instagram and understand how keywords boost marketing effectiveness. Their organizational skills can help them keep track of your company's promotional needs and compliance requirements while producing appealing ad copy according to your specifications.

What You Will Be Doing*:


  • Design, build and maintain social media presence.
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
  • Identify trends and insights, and optimize spend and performance based on the insights.
  • Brainstorm new and creative growth strategies.
  • Plan, execute, and measure experiments and conversion tests.
  • Utilize strong analytical ability to evaluate endtoend customer experience across multiple channels and customer touch points.
  • Instrument conversion points and optimize user funnels.
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
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