PPC Executive - Mohali, India - Tech Pumpkin Inc.

Tech Pumpkin Inc.

Verified Company

Mohali, India

2 weeks ago

Posted by:

Deepika Kaur

beBee Recuiter

Responsibilities:

Develop and implement PPC strategies to drive traffic, increase conversions, and achieve business goals.
Create and manage PPC campaigns across platforms such as Google Ads, Bing Ads, and social media advertising platforms (e.g., Facebook Ads, LinkedIn Ads).
Conduct keyword research and analysis to identify highperforming keywords and optimize campaign performance.
Write compelling ad copy and create relevant landing pages to maximize clickthrough rates and conversions.
Monitor and analyze campaign performance metrics, including clickthrough rate (CTR), conversion rate, costperclick (CPC), and return on ad spend (ROAS).
Optimize campaign settings, including bidding strategies, targeting options, and ad placements, to improve performance and ROI.
Perform A/B testing of ad creatives, landing pages, and campaign settings to identify areas for improvement and optimization.
Stay updated on industry trends, best practices, and algorithm changes to ensure effective campaign management and optimization.
Collaborate with crossfunctional teams, including marketing, sales, and creative teams, to align PPC campaigns with overall marketing objectives.
Provide regular reporting and analysis of campaign performance to stakeholders, highlighting key insights and recommendations for optimization.

Requirements:

Bachelor's degree in marketing, advertising, business, or a related field.
Proven experience in PPC campaign management with a strong understanding of Google Ads, Bing Ads, and social media advertising platforms.
Certification in Google Ads or other relevant PPC platforms is a plus.
Proficiency in PPC tools and platforms, including Google Ads Editor, Google Analytics, and keyword research tools (e.g., SEMrush, Keyword Planner).
Strong analytical skills and attention to detail, with the ability to interpret data and draw actionable insights.
Excellent written and verbal communication skills, with the ability to craft compelling ad copy and communicate campaign performance effectively.
Ability to manage multiple campaigns simultaneously and prioritize tasks effectively in a fastpaced environment.
Creative thinking and problemsolving skills, with a focus on continuous optimization and improvement.
Experience with ecommerce PPC, remarketing campaigns, and display advertising is desirable but not required.
A passion for digital marketing and a desire to stay updated on industry trends and best practices.