Performance Marketing Associate - Delhi, India - Blue Tokai Coffee Roasters

Blue Tokai Coffee Roasters

Verified Company

Delhi, India

1 week ago

Posted by:

Deepika Kaur

beBee Recuiter

Description

The incumbent will be responsible for working with Head - Food & Delivery to execute online performance marketing for Blue Tokai stores across India.

Responsibilities:

Complete responsibility of geo-targeted ads across Google and other relevant platforms.
End to end campaign management (From forecasting to executing, monitoring, evaluating and optimizing campaign performance to generate maximum revenue)
Conduct keyword research and optimize Search, Display & Video Campaigns in Google Ads
Drive improvement through data analysis & funnel optimization techniques.
Allocate budgets and analyse and recommend modifications to ad spends

Collaborate with marketing teams to guide A/B creative tests, and spend scaling tests on online campaigns to identify what works best.

Create an effective campaign management strategy, source and implement the most effective keywords and optimize campaigns based on performance.
Conduct regular competitor research to understand relevant gaps and opportunities.
Leverage customer insights to better segment, target and reach potential customers.
Deliver demonstrable impact towards store revenue
Promote planned activations through ads, such as festive campaigns, special menus and offers

Possess at least 2 years full-time work experience in performance marketing campaign management.
Strong knowledge of optimization and analytics tools including Google Ads, Search Console, Ahrefs, SEMrush, etc.

Desired Skills:

Proven ability to present and analyse data.
Exposure to data visualization and reporting tools, such as Tableau or Google Data Studio, is a plus.
Strong interest in staying up-to-date in digital marketing best practices, technologies and solutions