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    Manager- Strategic Planning and Research - Mumbai, India - Sony Pictures Networks India

    Sony Pictures Networks India background
    Description

    Sony Pictures Networks India is seeking an experienced Manager- Strategic Planning and Research. The incumbent is responsible to understand, analyze, evaluate and implement the necessary steps to improve on sales by means of research, client strategies and educating/guiding the Sales team. It is critical for the incumbent to collaborate with both the Sales team and content teams to achieve higher revenues for the network

    POSITION SPECIFICATION

    Education - Post Graduate Diploma in Management

    Experience - 7 -10 years of experience in media planning and buying from media agencies or TV Sales Strategy & Planning experience.

    TECHNICAL COMPETENCIES

    • Understanding of sales process
    • Understanding of research methodologies
    • Knowledge of analysis tools
    • Understanding of the business
    • Market intelligence
    • Knowledge of BARC, BI2016 and CTrac software's

    KEY RESPONSIBILITIES

    Annual and medium term Planning

    • Design the budget plan by time bands and months
    • Analyze the required CPRP and ER to arrive at the desired revenue target
    • Track and analyze actuals vs target
    • Generate weekly genre snapshot /monthly/quarterly reports based on BARC data/sales reviews

    Analysis and strategic inputs

    • Liaise with agencies to understand the channel evaluation criteria
    • Understand competition in terms of pricing and client strategies
    • Provide insights to the sales team in terms of various reports and analyses e.g. FCT, yield per GRP, market intelligence, advertiser count etc
    • Provide input to the business development team while evaluating new channels/properties
    • Identify revenue gaps and provide insights to the sales teams on how to bridge them

    Salesforce effectiveness

    • Coach the sales teams on their day-to-day activities and answer their queries
    • Develop tools e.g. deal automation software to improve the effectiveness of the sales team
    • Provide inputs and support for sales reviews

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