- Understanding of sales process
- Understanding of research methodologies
- Knowledge of analysis tools
- Understanding of the business
- Market intelligence
- Knowledge of BARC, BI2016 and CTrac software's
- Design the budget plan by time bands and months
- Analyze the required CPRP and ER to arrive at the desired revenue target
- Track and analyze actuals vs target
- Generate weekly genre snapshot /monthly/quarterly reports based on BARC data/sales reviews
- Liaise with agencies to understand the channel evaluation criteria
- Understand competition in terms of pricing and client strategies
- Provide insights to the sales team in terms of various reports and analyses e.g. FCT, yield per GRP, market intelligence, advertiser count etc
- Provide input to the business development team while evaluating new channels/properties
- Identify revenue gaps and provide insights to the sales teams on how to bridge them
- Coach the sales teams on their day-to-day activities and answer their queries
- Develop tools e.g. deal automation software to improve the effectiveness of the sales team
- Provide inputs and support for sales reviews
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Manager- Strategic Planning and Research - Mumbai, India - Sony Pictures Networks India
Description
Sony Pictures Networks India is seeking an experienced Manager- Strategic Planning and Research. The incumbent is responsible to understand, analyze, evaluate and implement the necessary steps to improve on sales by means of research, client strategies and educating/guiding the Sales team. It is critical for the incumbent to collaborate with both the Sales team and content teams to achieve higher revenues for the network
POSITION SPECIFICATION
Education - Post Graduate Diploma in Management
Experience - 7 -10 years of experience in media planning and buying from media agencies or TV Sales Strategy & Planning experience.
TECHNICAL COMPETENCIES
KEY RESPONSIBILITIES
Annual and medium term Planning
Analysis and strategic inputs
Salesforce effectiveness