Research Executive - Mumbai, India - NielsenIQ

NielsenIQ

Verified Company

Mumbai, India

1 day ago

Posted by:

Deepika Kaur

beBee Recuiter

Description

Job Description:

The type of research managed:

BH, CSAT, RSAT, NPS, Product & Concept test U&A and Pricing etc. The clientele serviced should be from FMCG, Durables, Technology. Other industry verticals would be an added advantage.

The Senior Research Executive will be responsible for the following:

Writing Proposal:

Must be able to work on research proposals according to the brief received from the client by assimilating the client's marketing or business problems.

Report Making

Must be able to work on the report with a detailed understanding on how the report is to be prepared with recommendations.

Advanced Analysis:

Must be aware about regression

Research - Must be knowledgeable about different types of research e.g., BH - What are the various components of BH study? How to interpret and read the data? What is U&A study? What is a segmentation study & what are its components? Etc.

Analysis - Must be able to make the Analysis plan and develop the framework of the analysis plan. Depending on the proposal & objectives.

Key Responsibilities:

Develop questionnaires and other research materials as needed
Participate in the planning and execution of research projects
Manage research projects from start to finish, including project planning, data collection, analysis, and report writing
Ensure that research projects are completed on time and within budget. Must understand the costing framework of a project.

Qualifications:

Bachelor's degree in Statistics, Engineering, Management, Marketing, Business, or related fields + MBA from a reputed college.
Experience in Primary Quantitative Market Research with practical knowledge of research methodologies in consumer research measurement. B2B research can be additional benefit.
At least 6 months1 years of experience in market research
Experience of handling large studies is a plus
Strong analytical skills and proficiency in working with large datasets
Excellent communication and interpersonal skills
Proficiency in Microsoft Excel and PowerPoint
Strong attention to detail and ability to work in a fastpaced environment
Ability to work independently and as part of a team
Familiarity with statistical analysis software such as R or Python is a plus
Proactive
Strong interpersonal skills

Additional Information

About NIQ

NIQ is the world's leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth.

In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach.

With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View.

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