Executive - Bengaluru, Karnataka, India - Annalect
Description
Function- Programmatic
- Job posted on
- Jan 23, 202
- Employee Type
- Full Time Employee
- Experience range (Years)
- 2 years 5 years
Our portfolio includes:
three global advertising agency networks: BBDO, DDB and TBWA; three of the world's premium media services under
Omnicom Media Group:
OMD, PHD and Hearts & Science.
Annalect India plays a key role for our group companies and global agencies by providing stellar products and services in areas of Creative Services, Technology, Marketing Science (data & analytics) and Media Services.
This is an exciting role for you
- Implement and manage daytoday programmatic buys in Amazon DSP in a selfservice manner. Includes, but not limited to, setting bid strategies, performance monitoring, identifying, and implementing optimizations (by target audience, content, geographic area, etc.), providing proactive recommendations and program insights.
- Deliver actionable audience and optimizationbased insights at agreedupon cadence.
- Work closely with agency teams to provide insights and recommendations that align with, or enhance, strategy/business goals.
- Understand performance objectives and KPIs and develop successful programmatic strategies.
- Proactively learn advanced trading and optimization techniques across all preferred platforms.
- Strictly adhere to agreed quality and delivery timelines.
- Minimm 3 years of experience in managing programmatic campaigns for large clients.
- Handson experience using DSPs to build and optimize campaigns across various inventory for largescale clients. Preferred experience with Google platforms.
- General troubleshooting skills and strong attention to detail.
- Working knowledge of digital marketing:
- Proven technical and analytical aptitude, with a curiosity for testing and innovation.
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