Pro-public Relations Officer - Chennai, Tamil Nadu, India - GT PRODUCTS

GT PRODUCTS

Verified Company

Chennai, Tamil Nadu, India

2 weeks ago

Posted by:

Deepika Kaur

beBee Recuiter

Planning, developing and implementing Public Relation strategies

Managing enquiries from media, walkins, social media, website, individuals and other organisations like preschools.
Researching, writing and distributing press releases to targeted media & Write Newsletter in coordination with Academic team

- publicity strategies and campaigns through social media /Print media for all activities

Organising events including press conferences, exhibitions, open days and press tours
Managing and sharing content with users on social media sites such as Twitter and Facebook for all events conducted in both schools
Managing the PR aspect of a potential crisis situation
Creating and managing brochures, Prospectus, handouts, direct mail leaflets, promotional videos, photographs, etc for both schools
Analysing media coverage
Distributing information about new promotional opportunities and current PR campaigns progress
Speaking publicly at interviews, press conferences and presentations
Helping academic team in creating circulars to parents and other communication.
Content writing for all our media post and website and other print media.

Responsibilities

Develop a marketing communications plan including strategy, goals, budget and tactics
Develop media relations strategy, seeking highlevel placements in print, broadcast and online media
Coordinate all public relations activities
Direct social media team to engage audiences across traditional and new media
Leverage existing media relationships and cultivate new contacts within business and industry media
Manage media inquiries and interview requests
Create content for press releases, byline articles and keynote presentations
Monitor, analyse and communicate PR results on a quarterly basis
Evaluate opportunities for partnerships, sponsorships and advertising on an ongoing basis.
Build relationships with thought leaders to grow industry awareness
Maintain a keen understanding of industry trends affecting clients and make appropriate recommendations regarding communication strategy surrounding them

Requirements:

Proven working experience in public relations required
Proven track record designing and executing successful public relations campaigns at both a local and national level
Strong relationships with both local and national business and industry media outlets
Experience in acting as a company spokesperson; comfortable and skilled in both broadcast and print media interviews
Exceptional writing and editing skills
Solid experience with social media including blogs, Facebook, Twitter, etc.
Event planning experience
BA/MA degree in Marketing, Advertising, Communications or a related discipline