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    Content Writer - Gurugram, India - Purple Sketch Digital

    Purple Sketch Digital
    Purple Sketch Digital Gurugram, India

    1 day ago

    Default job background
    Marketing / Advertising / Public Relations
    Description

    Experience - 1 year

    CTC LPA - 4.0 LPA

    Key Responsibilities:

    • Create content marketing campaigns to drive business.
    • Produce original, precise, clear, and credible content for internal and external campaigns as needed.
    • Liaise with other departments (Social Media, Creative, etc.) and ensure the development of innovative content for ongoing projects on regular basis.
    • Manage/create a content and content management system for clients.
    • Track analytics to ascertain content engagement levels.
    • Use/recommend AI tools wherever required for copy/content writing.
    • Interpret client briefings to develop effective content.
    • Manage multiple projects across a range of industry groups.

    Required Skillset:

    • Excellent written and verbal communication skills.
    • Adept at keyword placement and SEO best practices.
    • Ability to handle pressure and meet deadlines.
    • Knowledge of digital marketing, campaign management, analytics, etc. would be an advantage.
    • Experience in writing for both B2B and B2C storytelling for all forms of digital platforms would be an advantage.
    • Teamwork, discipline, and a positive attitude are must-haves.
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