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    Marketing Content Specialist - Pune, India - Tuesday

    Tuesday
    Tuesday Pune, India

    1 week ago

    Default job background
    Technology / Internet
    Description

    Company Description

    Tuesday is a Webflow consulting, design, and development firm located in Pune. Our services are trusted by brands around the globe to design and build websites, landing pages, and e-commerce stores. Whether businesses want to adopt Webflow or already use it, we provide the expertise to help them design & build great web experiences. We offer fixed monthly pricing plans for our services, providing clarity and predictability.

    Note: Tuesday is a wholly owned subsidiary of Wednesday ).

    Objectives of this role

    • Drive 360-degree content marketing initiatives across social media platforms & websites.
    • Plan, execute, and monitor short-form copywriting for social media.
    • Lead long-form content marketing campaigns encompassing blogs, articles, and ebooks.
    • Contribute to the high-quality execution of video-based content marketing strategies.
    • Collaborate closely with internal and external agency partners to develop and implement specific aspects of the content strategy. This includes drafting creative and tactical briefs, facilitating asset creation, and providing guidance to ensure optimal creative outcomes.
    • Innovate new content formats, topics, and relevant tactics to build customer interest.
    • Conduct rapid experimentation, analyse data outcomes, and continuously optimise to achieve goals.

    The primary objective of all marketing initiates is to generate MQLs for our services.

    Skills and Qualifications

    • Bachelor's degree or higher in marketing, mass communications, or English literature.
    • 2-4 years of experience in content marketing within design & development services.
    • Demonstrated ability to grasp and comprehend complex subject matter quickly.
    • Thorough understanding of an effective multi-channel approach throughout the customer journey, spanning social media, digital platforms, traditional media, and content marketing.
    • Exceptional written and verbal communication skills, with meticulous attention to detail.
    • Proven capability to manage multiple projects simultaneously, with a focus on prioritisation.
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