Search Engine Optimization Executive - Pune, India - Alpha Outsourcing & Business Solutions

Description

• Conducting thorough keyword research and analysis to identify high-value opportunities for our website. Please note the purpose of the SEO is to primarily generate Leads and not drive traffic. We are looking to focus SEO efforts towards US and European Region only.
• Making recommendations for Optimizing website content, meta tags, and schema markup for improved search engine visibility. This includes improving website structure, meta descriptions, header tags, and internal linking. We have a Wordpress developer in house who can make changes to the website based on your recommendations.
• Building and managing high-quality backlinks from reputable sources to improve website authority, using techniques such as link building, guest blogging, broken link building and more. You'll be in charge of approaching various blog owners / editors to offer guest posts in exchange for do follow backlinks.
• Monitoring and analysing website and app traffic using tools such as Google Analytics, Search Console and Ahrefs, Moz, SEM Rush and then use this data to inform and improve SEO strategies.
• Developing and executing effective link building strategies.
• Collaborating with the Wordpress Developer to ensure website technical SEO best practices are being implemented, such as website speed optimization, mobile responsiveness and ensuring the website is crawlable by search engine bots.
• Staying up-to-date with the latest SEO trends and algorithm updates, and adapting strategies accordingly.
• Making recommendations for Content and vetting content that will be generated via content writers or online tools. If you can generate content on your own that would be a plus.

• Day shift

• Pune, Maharashtra: Reliably commute or planning to relocate before starting work (required)

• How many year of total experience do you have?
• How many years of experience do you have in SEO Specialist?
• What is your Current CTC?
• What is your Expected CTC?
• How much is your Notice Period?

• Bachelor's (preferred)