PPC Executive - Gurgaon, India - White Collar Realty
Description
Position:
PPC Executive
Roles and Responsibilities:
The Performance Marketing Specialist is responsible for executing and optimizing performance-oriented advertising campaigns across various platforms, including Google Ads, Bing, Facebook, LinkedIn, Instagram, Twitter, and YouTube.
Key responsibilities include:
- Managing largescale performancebased PPC campaigns using enterpriselevel PPC management platforms.
- Crafting effective ad copies and conducting A/B testing for optimization.
- Analyzing complex data from multiple sources to derive insights and make datadriven decisions to enhance campaign performance.
- Creating landing pages and producing relevant content.
- Utilizing Dynamic Search Ads, Remarketing, and Dynamic Remarketing strategies.
- Overseeing audience targeting and keyword selection.
- Implementing measures to reduce click fraud.
- Staying updated on the latest trends in SEM and PPC.
Key Skills:
PPC Analyst, PPC Specialist, Paid Advertising Expert, Google Ads Specialist, Pay-Per-Click Manager
Skills & Requirements:
- Demonstrated expertise in PPC, bid management, and optimization techniques.
- Proficiency with a content management system, such as WordPress.
- Familiarity with online analytics tools, including Google Analytics, Web Trends, and Tableau.
- Knowledge of various online marketing platforms, including Facebook, AdWords, and Yahoo.
- Strong understanding of digital marketing and SEO principles.
- Advanced skills in Microsoft Excel and PowerPoint.
- Excellent written communication and content creation abilities.
Qualifications:
Minimum bachelor's degree in any discipline
Job Type:
Full-time
Work Schedule:
Day shift (6 days a week)
Salary:
Competitive, commensurate with experience and skills
Facilities:
Free pick-up and drop-off services from the nearest metro station
Job Types:
Full-time, Permanent
Salary:
₹40, ₹60,000.00 per month
Benefits:
- Leave encashment
- Paid sick time
- Paid time off
Schedule:
- Day shift
Supplemental pay types:
- Performance bonus
- Yearly bonus
Speak with the employer
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