Marketing, Search Engine Optimization - Mumbai, India - Della Group

Della Group

Verified Company

Mumbai, India

2 weeks ago

Posted by:

Deepika Kaur

beBee Recuiter

Description

Job Responsibilities:
Manage all search engine optimisation and marketing activities
Responsible for managing all SEO activities such as content strategy, link building and keyword strategy
Increase rankings on all major search networks and on website
Manage all SEM campaigns on Google, LinkedIn, Instagram, Facebook, YouTube to maximize ROI
Execute tests, collect, and analyse data and results, identify trends and insights to achieve maximum ROI in paid search campaigns
Track, report, and analyse website analytics and PPC initiatives and campaigns
Onpage and Off-Page SEO Expert
Follow latest SEO trends
Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
Optimize copy and landing pages for search engine marketing
Perform ongoing keyword discovery, expansion, and optimization
Research and implement search engine optimization recommendations
Research and analyse competitor advertising links
Develop and implement link building strategy
Work with the development team to ensure SEO best practices are properly implemented on newly developed code
Work with editorial and marketing teams to drive SEO in content creation and content programming
Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

Job Expectations:

Proven SEO experience, SEM experience managing PPC campaigns across Google, Solid understanding of performance marketing, conversion, and online customer acquisition, In-depth experience with website analytics tools (e.g., Google Analytics, SEMrush, Ashraf, etc.), Experience with bid management tools (e.g., Click Equations etc.)

, Experience with A/B and multivariate experiments, Working knowledge of HTML, CSS, and JavaScript development and constraints, Knowledge of ranking factors and search engine algorithms, Up-to-date with the latest trends and best practices in SEO and SEM

Minimum Qualification:
Graduate

Minimum Job Experience: 3-5 years

Reporting to:
Head of Department

Travel:
No