Digital Marketing Executive - Kakinada, India - Princeton IT Services, Inc

Description

• Stay updated on current industry developments and generate new content/campaign ideas;
• Creating and executing Email based marketing campaigns;
• Identify trends and insights, and optimize spend and performance based on the insights;
• Keep pace with SEO, social media and internet marketing industry trends and development;
• Development and implementation of a Brand strategy that increases engagement and raises awareness;
• Facebook Insights to monitor and evaluate the social media presence and performance;
• Continuously monitor and analyze the competitive environment, consumer trends and propose appropriate solutions;
• Oversee all the company's social media accounts;
• Strategizing eCommerce conversion campaigns;
• Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification;
• Monitor competition and provide suggestions for improvement;
• Launch campaigns and gotomarket strategies to reach a global audience;
• Build, plan and implement the overall digital marketing plan.

• Knowledge of Google Ads (PPC);
• Analytical mindset and critical thinking;
• An ability to write effective content in the form of blogs, press releases etc;
• Good timemanagement skills;
• Manage online reviews and reputation building;
• Perfect knowledge of web analytics tools (e.g. Google Analytics, WebTrends etc.);
• Analyze metrics and adjust strategies to improve marketing efforts;
• A DEGREE or INTERNSHIP experience in Digital Marketing;
• Create social media strategies;
• B.Tech/ MCA/ MBA or Master's degree;
• Working days: Monday to Friday;
• Social Media Marketing.

• UK shift

• Kakinada,

• Are you willing to sign a bond for a duration of 12 months?

• Bachelor's (preferred)

• Digital marketing: 2 years (required)