Digital Marketing Executive - Mumbai, India - Whistling Woods International

Whistling Woods International

Verified Company

Mumbai, India

1 week ago

Posted by:

Deepika Kaur

beBee Recuiter

Description

Opening at
Whistling Woods International
- Institute of Film, Communication & Creative Arts, founded by Mr. Subhash Ghai.

Department:
Marketing

Job Responsibilities:

Responsible for overseeing and managing all campaigns, including search engine marketing (Google AdWords and onsite search), social media performance marketing, online brochures & catalogues, and other revenue generating promotional campaigns.
Responsible for strategizing paid campaigns and curating/planning content (including proofreading) for all marketing mediums I.e., ATL/BTL within the stipulated budget.
Responsible for the number of leads generated to meet the respective programme target, return on investment (ROI) & cost per lead (CPL) for all the paid performance and brand campaigns.
Responsible for managing website content and landing page content/ creatives for brand and CTA campaigns.
Coordinating Pay-PerClick advertising/online advertising and regularly review and amend keywords and ad groups to optimize performance.
Maintain our presence on third party sites, looking into digital collaborations and tieups to promote the brand and push the admissions.
Work with the social media agency in planning and coordinating a schedule of activity across all the social media platforms to expand our social media audience base. Overlook SEO and SEM along with the agency. Set goals for driving Social Media Channels growth (followers), engagement (comments, shares per post) etc. Manage daily ORM sheet.
Help in developing an event calendar and ensure all Digital activities are aligned to the event calendar to ensure maximum ROI is obtained.
Overlook and execute launch of any new programme/school on social media platforms including strategizing lead generation for the same.

Salary:
Up to ₹36,000.00 per month

Benefits: