Evp - Marketing & Ecommerce - Indore, India - Plantix

Plantix

Verified Company

Indore, India

1 week ago

Posted by:

Deepika Kaur

beBee Recuiter

Description

Company Overview
Plantix is India's leading digital ecosystem connecting farmers, local retailers and agri-input producers.

It is the world's most downloaded app for farmers - combining artificial intelligence and the expertise of leading research institutions around the globe.

Millions of customers use the Plantix Crop Doctor to diagnose crop problems, get recommendations about treatments and the best suited products at their local store.

For the first time in their farming life, many are now able to obtain an accurate diagnosis and the right treatment.

On top of this, we provide detailed advice on how to avoid crop loss and to minimize pesticide and fertilizer use.

With Plantix, we are able to make a meaningful impact in farmers' lives.

We have also built the country's largest digital B2B platform, the Plantix Partner App for agri-inputs - connecting tens of thousand local retailers.

The company has over 1000 products listed in the product catalog, offers transparent pricing, easy payment and business management.

What's exciting in Plantix

Working for a growing, VCbacked, missiondriven company that cares about its employees, a great work climate and of course pain reliefs for small farmers
Modern and wellequipped office in the center of Indore (cleanest city in India) with a creative and inspiring environment
Flexible working hours and remote working
Global company approach
Companysponsored health & accidental insurance coverage
Rewarding career opportunities
Success & Festive Celebrations and much more.

Snippets about EVP - Marketing & E-commerce
The person in this role would direct and oversee our Marketing department. He/she will design, implement and monitor effective marketing strategies that align with our business goals.

Roles & Responsibilities
As an EVP - Marketing & Ecommerce, you will be responsible for

Marketing & Business Development:

Develop and implement a cohesive marketing plan to increase brand awareness
Set current and longterm goals for internal teams
Build relationships with media and stakeholders through creative PR strategies
Monitor all marketing campaigns and improve them when necessary
Prepare regular reports and presentations on marketing metrics for the CEO and founders
Conduct market analysis to identify challenges and opportunities for growth
Provide guidance and ideas to organize effective marketing events
Partner with other members of the executive team to execute the company's strategic plan, and to develop future plans
Lead the marketing and sales team to drive revenue growth in existing channels
Own all retailer relationship activities
Maximize customer reach and marketing efficiency
Drive aggressive business growth across all customer segments and profiles
Improve the individual customer experience together with Product Management
Build and foster creative teams committed to continuing our culture of innovation
Monitor the revenue forecasts, adjusting as necessary to create sustainable growth

E-commerce:

Lead or supervise delivery of consulting services to crossfunctional client teams
Engage with clients to identify key strategic challenge(s) and offer solutions
Provide recognized thought leadership and points of view (including white papers) on Digital strategies and consumer experience including eCommerce, Social Media, Digital in retail
Provide assessment and vision of the ideal 'consumer experience' by defining key capabilities that differentiate clients and meet consumer needs define crosschannel implications and opportunities, define impact to brand
Position our industryleading products (Plantix Partner, Plantix Doctor, Partner Dukaan) in an industryleading way
Partner with IT to deliver all site development phases from concept to launch
Own visual merchandising of the WEB storefront
Sets vision and strategy for holistic and seamless shopping experience for plantix across all digital channels
Leads and manages site experience, content, operations and visual merchandising team with focus on building a high performance team who thinks endtoend and is committed to flawless execution

Education & Experiences

Minimum Bachelor's degree in Marketing/Business Administration/business management.
A Master's degree in Marketing/Business Administration/business management would be advantageous.
Minimum 12 years experience in a Digital Marketing leadership role
Minimum 8 years of experience in ecommerce company in leadership capacities
Prior experience in an Agritech / Food Tech / Ecommerce company would be advantageous.
Proven trackrecord across all key functions required to drive and implement revenue growth in a marketplace or ecommerce business
Proven experience developing and executing business strategy

Skills