Digital Marketer - New Delhi, India - Infogies LLC

Description

General Responsibilities:

• Develop and implement digital marketing strategies to drive online traffic to the company's website and social media platforms
• Conduct market research and competitor analysis to identify trends and opportunities for growth
• Manage and optimize paid advertising campaigns across various platforms, such as Google Ads and social media ads
• Monitor and analyze website analytics and campaign performance to make datadriven decisions for optimization
• Collaborate with crossfunctional teams, create visually appealing and userfriendly digital assets
• Stay uptodate with industry trends and best practices in digital marketing

Qualifications:

• Proven experience in digital marketing, including copywriting, SEO, SEM, social media management, and content management systems
• Proficiency in SQL and JavaScript is a plus
• Strong analytical skills with the ability to interpret data and make datadriven decisions
• Knowledge of ecommerce platforms and performance marketing is highly desired
• Experience in graphic design is a plus
• Excellent written and verbal communication skills
• Ability to multitask and prioritize tasks in a fastpaced environment

In depth...Ideally that person can perform the above

• Company's Social Media (fully)
• Work on Onpage activities like Content hygiene, Intra back linking, Keyword LSI checks, duplicate content checks & SEO hygiene (Meta tags, Alt Tags, File names, hero images, etc).
• Monitor daily performance metrics to understand SEO strategy performance.
• Recreate Meta Tags ( for all social media platforms) according to webpage content for better organic positioning in our Site.
• Keyword Research and Analysis on SERP as per targeted Locations and work accordingly.
• Worked with developer to optimize On Page SEO in WordPress and shopify Sites.
• Create Social Media Calendar for the projects in Hubspot, Optimize Images on Canva, Content and Links.
• Monitoring, tracking, analyzing and reporting on performance on social media platforms using tools such as Google Analytics, Google Data studio, Twitter Analytics and Facebook insights.
• Ensuring that best practices are followed in marketing, SEO, and website design.
• Developing & implementing content strategy to reach both B2B critical audiences; conceptualizing content for marketing purposes including blog & social media posts, whitepapers, collaterals, case studies and newsletters relevant to target audiences

CORE COMPETENCIES

• Search Engine Optimization (SEO)
• Technical SEO
• Content Marketing
• Competitive Analysis
• Online Reputation Management
• Link Building
• Project Management Tools
• Designing Tools (Canva)

Social Media Optimization

• Social Media Marketing
• Search Engine Marketing (SEM)
• PPC/Google Ads
• Lead Generation
• Content Management System, (WordPress, Shopify, etc.)
• Primary, Secondary Market Research SWOT Analysis
• Team Management, Training, Attrition Management

DETAILS

• Improved results by increasing the social media results page from bottom to top page.
• Managed Facebook, LinkedIn & Twitter profiles for all company clients.
• Lead a team with the goal of increasing the branding & visibility, implemented the company's social media campaign and developed an ongoing strategy for outreach.
• Define, plan and implement the SMO strategy for our websites: including writing articles and blogs and outreach activities.
• Manage all Digital Marketing Channels of the Organization
• Google Ads, Facebook & Instagram Ads, LinkedIn Ads, Twitter Ads, Bing ads, Google My Business Profiles, LinkedIn Pages, YouTube Channel, etc. to generate leads & drive conversions.
• Ensure marketing messages are sent in proper form and template,

followingindustry standards.

pages and forms.

• Manage tasks within Work front and deliver work on time.

metrics.


Salary:
₹30, ₹40,000.00 per month


Benefits:

• Flexible schedule
• Work from home

Schedule:

• Day shift
• Monday to Friday
• Available to work New York time

Education:

• Bachelor's (preferred)

Experience:

• Digital marketing: 4 years (preferred)

- total work: 4 years (preferred)


Language:

• English (required)

Shift availability:

• Day Shift (required)

Work Location:
In person

Application Deadline: 09/07/2023

Expected Start Date: 11/07/2023


Salary:
₹25, ₹35,000.00 per month


Benefits:

• Flexible schedule

Schedule:

• Day shift
• Monday to Friday

Ability to commute/relocate:

• New Delhi, Delhi: Reliably commute or planning to relocate before starting work (required)

Education:

• Bachelor's (preferred)

Experience:

• Digital marketing: 3 years (preferred)

- total work: 1 year (preferred)


Language:

• English (required)

Work Location:
In person