Digital Marketing Executive - Gurugram, Haryana, India - SaltStayz Hospitality Pvt. Ltd.
1 week ago
Description
Responsibilities:
-
Performance Marketing:
- Manage paid advertising campaigns on Google Ads and Meta Ads (formerly Facebook Ads) platforms.
- Conduct keyword research, optimize campaigns for performance, and analyze results to maximize ROI (Return on Investment).
- Stay updated on best practices and industry trends in paid advertising.
Social Media Management:
- Develop and manage a content calendar for SaltStayz's Instagram and LinkedIn profiles.
- Create engaging and visually appealing content to promote hotels, banquets, and special offers.
- Schedule and post content consistently, maintaining a strong brand voice and tone.
- Manage social media interactions, respond to comments and messages promptly, and foster positive online communities.
Offline Marketing:
- Collaborate with the printing agency to develop creative assets for offline marketing materials such as banners, room brandings, and food menus.
- Ensure brand consistency across all offline marketing materials.
Content Creation:
- Write engaging and informative blog posts for SaltStayz's website.
- Research topics relevant to the hospitality industry and target audience.
- Optimize blog posts for search engines to improve website traffic.
SEO & Organic Growth:
- Collaborate with an SEO agency or freelancer to develop and implement SEO strategies to improve website ranking and organic traffic.
- Track and analyze website traffic data using tools like Google Analytics.
Customer Engagement:
- Explore and implement WhatsApp marketing strategies to reach customers on a preferred platform.
- Craft compelling messages and offers to drive guest loyalty and repeat business.
Pay:
₹30, ₹45,000.00 per month
Benefits:
- Food provided
- Health insurance
Schedule:
- Day shift
Supplemental pay types:
- Quarterly bonus
- Yearly bonus
Education:
- Bachelor's (preferred)
Experience:
- Digital marketing: 2 years (preferred)
Work Location:
In person
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