Digital Marketing Strategist - Kolkata, India - Indus Net Technologies Pvt Ltd

Description

• Conducting market research to identify target audiences and analyze customer behavior and market trends.
• Developing digital marketing strategies that align with the company's goals and objectives.
• Collaborating with other departments to develop and implement crossfunctional campaigns.
• Analyzing and interpreting data to measure the effectiveness of digital marketing campaigns and make datadriven decisions.
• Developing and implementing SEO strategies to improve website ranking and drive traffic.
• Managing online advertising campaigns, including payperclick (PPC) advertising, display ads, and social media advertising.
• Developing and maintaining relationships with influencers and other key players in the industry.
• Staying uptodate with the latest trends and technologies in digital marketing and implementing best practices.
• Managing a team of digital marketing professionals and providing guidance and support to help them achieve their goals.

The digital marketing strategist must have excellent communication skills and be able to collaborate effectively with other teams to ensure the success of marketing campaigns.

They must also have strong analytical skills to measure the effectiveness of campaigns and make data-driven decisions to improve performance.

Additionally, they must have a deep understanding of digital marketing platforms and be able to stay up-to-date with the latest trends and technologies to keep their strategies effective.