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    Marketing Program Manager - Gurgaon, India - Brainlab

    Brainlab
    Brainlab Gurgaon, India

    1 week ago

    Default job background
    Upper Management / Consulting
    Description

    This role covers the South Asia market including India, Nepal, Bangladesh and Sri Lanka and is critical to Brainlab long term growth plans for the Region.

    We are looking for people with a passion for technology, high energy individuals who have a proven track record of working closely with KOLs, creating innovative campaigns, have a strong orientation for execution excellence and possess exceptional communication skills.

    An appreciation for creating clinical differentiation, ability to maximize resources and experience with leveraging digital marketing tools is highly desirable.

    This is an exciting opportunity which requires a dynamic individual with the capability to zoom in and out often. Working independently without too much supervision and traveling extensively within and outside the country are expected.

    Your responsibilities would include the following:

    Market analysis:
    Continuously monitor and analyze the regional market with regional Sales team; Provide market feedback to Product Managers (HQ) on regular basis and incorporate findings into regional marketing plan; Analyze and monitor sales forecasts, project pipeline and historical installed base; share and discuss findings with Sales and develop conclusive marketing strategies and programs; Analyze coverage of service contracts - Regional marketing plan: Develop assigned product specific parts of regional marketing plan, including detailed budgets and actions plans - Marketing campaigns / product launches: Design and execute campaigns/launches as determined in marketing plan; ensure marketing activities are designed as comprehensive campaigns

    Marketing Collateral:

    Develop marketing collateral in cooperation with Marketing Communications based on digital content and product specific marketing plans produced by Product Management in headquarters.

    Adjust messaging to regional specifics; provide Marketing Communications with completed briefings/marketing plan; ensure content is up-to-date throughout product lifecycle

    Sales Tools Evaluation:
    Monitor the effectiveness of provided sales tools (i.e. PowerPoints, collateral etc.) and report back to Regional Marketing Manager/Director

    Marketing Events / Tradeshows:
    Work with Regional Marketing Manager/Director and Sales to develop event concepts, using the exhibition briefing template (products, messaging); contribute to internal and external pre and post-event marketing (such as customer invitations); complete event report, using event report template; monitor follow-up actions after event

    Reference sites:
    Work with application consultants to maintain and develop new reference sites relationships and clinical cooperation sites. Develop and implement reference site programs including customer product training, speaker training, clinical papers, etc.

    Key account management:
    Work closely with Sales to help with strategic selling by designing sales programs, hospital targeting (national accounts, key accounts) in the assigned product area

    Sales Training:
    Identify sales training needs, coordinates and implements sales training programs in collaboration with Sales and Product Management (HQ). Actively drive scheduling of field visits by Product Management

    Customer training courses:
    Responsible for planning and executing customer training courses in own product area

    Interfaces:
    regional Marketing Manager/Director, Sales Directors, Product Managers (HQ), Strategic Marketing, Marketing Communications - Monitor product success: work together with Product Manager (HQ) to monitor financials such as revenue, forecasts, profitability

    The Successful Applicant

    You should come with about 6-12 years of experience in a marketing role with a medical technology company preferably with high end Medical equipment.

    Candidates with a background of Neurosurgical, Spine, Radiation products will be preferred.
    Excellent interpersonal skills and a high work ethic are a must have for the role.
    You should be self-driven, self-organized and should be able to perform with minimal supervision.
    Extensive travel is to be expected.
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