Gm Marketing - Dindigul, India - GAINUP INDUSTRIES INDIA PVT LTD

GAINUP INDUSTRIES INDIA PVT LTD

Verified Company

Dindigul, India

1 week ago

Posted by:

Deepika Kaur

beBee Recuiter

Description

Strategy Development:
Collaborating with senior management to develop marketing strategies and plans that align with the overall business objectives. This involves conducting market research, analyzing consumer trends, and identifying target markets.

Brand Management: Overseeing the development and implementation of brand strategies to enhance brand awareness and perception. This includes managing brand positioning, messaging, and ensuring consistent brand representation across various marketing channels.
Marketing Campaigns: Planning and executing marketing campaigns to promote garments products or collections. This involves creating compelling marketing messages, selecting appropriate marketing channels (e.g., print, digital, social media), and monitoring campaign effectiveness.
Market Analysis: Monitoring market trends, competitor activities, and customer preferences to identify opportunities and challenges in the garments industry. Conducting market analysis helps in making informed decisions about pricing, product development, and marketing strategies.
Sales Support: Collaborating with the sales team to develop sales support materials, such as product catalogs, sales presentations, and promotional materials. Providing training and support to the sales team to ensure they have the necessary knowledge and tools to effectively sell garments products.
Customer Relationship Management: Building and maintaining relationships with key customers, distributors, and retailers. This involves understanding customer needs, resolving issues, and identifying opportunities for crossselling or upselling garments products.
Marketing Budget Management: Developing and managing the marketing budget, including allocating resources effectively to various marketing initiatives. Monitoring expenses and analyzing return on investment (ROI) to ensure costeffectiveness.
Team Management: Leading and managing a marketing team, including setting goals, providing guidance, and evaluating performance. Creating a positive work environment, fostering teamwork, and promoting professional development within the team.
Communication and Collaboration: Collaborating with internal stakeholders such as production, design, and finance departments to ensure seamless coordination and alignment of marketing activities. Communicating marketing plans, strategies, and results to senior management and other relevant stakeholders.
Metrics and Reporting: Tracking and analyzing key marketing metrics, such as sales performance, customer acquisition, and brand perception. Generating regular reports and presenting findings to management to assess the effectiveness of marketing strategies and make datadriven decisions.