Digital Marketing - Bengaluru, India - Gloify

Gloify

Verified Company

Bengaluru, India

1 week ago

Posted by:

Deepika Kaur

beBee Recuiter

Description

Optimizing channels and campaigns for cost and performance managing both the cost of traffic and cost of acquisition
- including responsibility for landing page, funnel optimization's (working with revenue and product teams) to improve relevance and improve conversion rates.

This individual should be analytical and detail oriented and will be responsible for the creation, set-up, and execution and optimization's of various ads and campaigns.

Implementing campaigns using a structure and strategy that best suits business and goal

Performing keyword research and writing ad copy

Analyzing performance data and optimizing campaigns to ensure they are continuously bringing quality leads to our websites while maintaining a strong ROI for stakeholder's marketing budget

Communicate with the stakeholder on a regular basis to report on campaigns and overall health and provide recommendations to enhance performance

Staying informed with the Paid Search industry best practices, new trends and technologies, and platform updates (e.g. AdWords, Bing, etc.)

Traffic ad campaigns and builds on ad serving platforms.

Establishing guidelines for content creation to ensure that all materials are consistent with the brand image.

Social Media Marketing

Facebook Marketing
Instagram Marketing
Linkedin

Conduct A/B tests in ads to understand contributing factors that drive the business forward.

Monitor and analyze advertising trends, make optimization's recommendations.

Experience:
One Should have worked for atleast

2-3 years on the following

1- PPC Campaigns

2- Site analysis

3- SEO Tools

4- Content Analysis

5- AdWords and paid campaigns.

6- Leads generation