Business Architect - Bengaluru, India - Epsilon

Epsilon
Epsilon
Verified Company
Bengaluru, India

4 weeks ago

Deepika Kaur

Posted by:

Deepika Kaur

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Description
Full-time


Company Description:


We're leading our industry.
Epsilon is an all-encompassing global marketing innovator. We wrote the book on database management, and now we're writing the future of marketing. We know that true connections create better results, so we work together to develop personalized marketing solutions for consumers. Here, you'll learn from the best in the business and grow in a team-oriented environment.


It's all about the customer.


As a Business Architect, you will direct client deliverables relative to our multi-channel marketing engagements using Epsilon's market-leading PeopleCloud Customer platform.

This role requires you to have both business and technical expertise where you will responsible for successfully connecting client objectives to Epsilon capabilities and solutions.

You will play a key accountable role in projects overseeing a team of global BSAs driving requirements elicitation, documentation, design, and client acceptance.

What you'll do

  • Elicit, Interpret and articulate a client's marketing vision, objectives and connect them to targeted customer journeys/use cases
  • Direct client discussions during discovery and enable translation of vision to scope covering data and technology needs
  • Lead and review detailed analysis of product feature fitment versus business requirements to create functional specifications for gap areas
  • Lead and drive conversations with technical and business stakeholders to validate design against requirements
  • Provide oversight and direct work of a team of Business Systems Analysts at multiple levels across project milestones within a solution implementation. This includes requirements, data quality analysis, functional specifications, and solution acceptance.
  • Elicit and guide BSAs to document client solution acceptance criteria ensuring coverage of business requirements and client objectives
  • Be an ongoing trusted advisor to our clients ensuring enhancements and future roadmaps conform to client business objectives.
  • Lead effective client meetings, make proactive recommendations, negotiate deliverables, and drive successful outcomes
  • Define, adopt, and enforce business analysis delivery standards and best practices

Qualifications:


  • 10+ years of relevant business analysis work experience in the database/ data driven marketing space
  • Ability to lead a project and solution, in addition to multiple workstreams within a solution
  • Ability to direct and lead the documentation of business requirements, functional specifications and other client deliverables
  • Expertise in understanding and analyzing data from different sources
  • Excellent understanding of data warehouse and data mart concepts
  • Expert SQL skills
  • Strong understanding of API, JSON ,XML and SOAP UI
  • Nice to have Experience with HCL UNICA Campaign, Adobe Campaign, or other marketing automation tools.
  • Ability to multitask, prioritize and quickly change priorities.
  • Excellent written and verbal communication skills
  • Ability to work collaboratively with lead global teams.
  • Ability to lead a team of BSAs and mentor them through projects and support their career growth
  • Ability to effectively navigate and lead a cross functional organization to get work done
  • Excellent drive and initiative, and sense of personal accountability
  • Excellent knowledge of more than one of the domains
  • Healthcare, Retail, BFSI

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