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    Assistant Manager – Alliance - Delhi, India - Cafe Coffee Day

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    Description

    About Café Coffee Day

    Café Coffee Day is India's largest café chain in terms of the number of café outlets with more than 460 cafes across the country. CCD, as it is popularly called, opened its first café in Bengaluru in 1996 and has pioneered the coffee culture in the chained café segment in India by bringing in a range of delectable food and beverage products served in a contemporary, youthful ambience, and offering a variety of novel experiences - all with a promise of "A lot can happen over coffee". CCD operates through Coffee Day Global Limited (CDGL), a subsidiary of Coffee Day Enterprises Limited. CDGL is arguably India's largest coffee retail conglomerate with leadership position also in the automated beverage dispensing solutions under the brand name Coffee Day Beverages with distribution across more than 1330+ towns and cities across India. CDGL also operates a network of 280+ refreshment kiosks offering affordable food and beverages for on-the-go customers under the Coffee Day Xpress brand name.

    Job Description:

    As Alliance Sales Representative for Café Coffee Day, your primary responsibility will be to engage with various brands and businesses to convince them to undertake branding activities /Product sales within CCD locations. This role requires a dynamic and persuasive individual with excellent Sales, Communication and Negotiation skills. A Sale result oriented individual.

    Key Responsibilities:

    • Brand Engagement: Initiate and maintain relationships with brands across various industries to pitch branding opportunities at CCD stores. Strong networking of clients and project management skills. Lateral thinking.
    • Customized Proposals: Develop tailored proposals and presentations highlighting the benefits of branding at CCD stores, including increased visibility, foot traffic, and brand exposure.
    • Negotiation: Negotiate pricing and terms with potential clients to ensure mutually beneficial agreements that meet both CCD's and the client's objectives.
    • Cross-functional Collaboration: Collaborate with internal teams such as marketing, operations, IT and design to customize branding solutions according to client needs.
    • Market Research: Stay updated on industry trends, competitor activities, and consumer preferences to identify potential brand partners and opportunities for CCD.
    • Account Management: Manage client accounts post-sale, ensuring fulfillment of branding agreements and maintaining client satisfaction.
    • Reporting: Provide regular reports on sales activities, pipeline status, and revenue projections to management. Daily 25-30 cold calling with 3 client meetings.

    Desired Candidate Profile:

    • Bachelor's degree in business administration, Sales/Marketing, or a related field (Full Time)
    • Proven track record in sales, preferably in media sales ,advertising, marketing, or related industries.
    • Strong negotiation and persuasion skills.
    • Excellent communication and presentation skills.
    • Ability to work independently and as part of a team.
    • Strong organizational and time-management abilities.
    • Knowledge of branding and advertising principles is a plus.
    • Ability to adapt to a fast-paced and dynamic work environment.
    • Proficiency in Microsoft Office suite and Presentation
    • Language Fluency: English, Hindi any other local language

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