Marketplace Ads Associates - Mumbai, Maharashtra, India - YTPS HR Services

YTPS HR Services
YTPS HR Services
Verified Company
Mumbai, Maharashtra, India

1 week ago

Deepika Kaur

Posted by:

Deepika Kaur

beBee Recuiter
Description

JOB TITLE:
Marketplace Marketing Associate/Manager (depends on experience level & performance

in interviews)


JOB DESCRIPTION:
As a part of the Growth function, the marketplace marketing associate/manager will be responsible

for driving customer acquisition on marketplaces such as Amazon, Flipkart etc. and achieving

monthly revenue growth targets through end-to-end management of digital marketing activities,

optimization of performance & costs/CAC etc. on a day to day basis.


KEY AREAS RESPONSIBILITIES
Customer acquisition &
digital sales funnel

management

  • Develop & execute detailed monthly advertising plans
across the advertising platforms of Amazon, Flipkart, Nykaa,

Myntra for achieving the sales targets with optimal ACOS /

ROAS & ensuring targets are met

Campaign Management - Plan & implement PLA/branded video ads/PCA etc.

campaigns to achieve business targets and maximize

revenue

  • Daily campaign management across all the digital
marketplace platforms for acquisition

  • Continuously monitor & optimize performance to ensure
sales growth in line with forecast, conversion funnel

efficiency and cost/CAC optimization

  • Implement a test & scale approach to constantly test ad
formats, creatives, platforms etc. to get best results

Promotions - Design & execute effective promotions strategy to push

sales numbers as well as uplift visibility, mind metrics

Budget & ROI management - Optimize continuously to ensure high ROI and minimize CAC

Analytics & Reporting - Leverage ad platform analytics and tools such as Helium 10,

Amazon PI tool etc. to derive actionable insights

  • Detailed analysis of sales trends, funnel, conversions & all
key metrics and sharing relevant insights &
recommendations

  • Monitor performance & optimize/course correct

SKILLS AND COMPETENCIES:
Skills - Core digital marketing skills & hands-on experience across

Amazon, Flipkart, Myntra ads etc.

  • Strong experience in analytics tools and techniques
  • Proficient in quantitative analysis & insighting
  • Data/numbers oriented
  • Good at advanced excel/other data analysis tools
  • Strong verbal & written communication
Competencies - Commercial & strategic acumen

  • Results driven & ROI focused
  • Technology oriented with keen interest in latest tech
developments in digital marketing

  • People orientation & leadership ability
  • Strong bias to action
  • Agility and ability to take decisions/course correct fast

REPORTING RELATIONSHIP AND KEY INTERFACES/STAKEHOLDERS:
Reporting to Performance Marketing Lead / Head

Team / IC Individual Contributor

Internal Stakeholders Marketplace account managers for respective platforms,

sistribution/supply chain, Finance, Product & technology

External Stakeholders Amazon, Flipkart, Myntra, Nykaa etc.'s advertising teams


DESIRED CANDIDATE PROFILE:

  • 12 years of experience of which majority should be in a B2C ecommerce set up with strong
hands on experience executing campaigns on Amazon, Flipkart etc.

  • Graduate
  • Experience in handling large monthly budgets (50L 1Cr monthly)
  • Good verbal/written communication skills in English

Salary:
₹500, ₹700,000.00 per year


Benefits:


  • Health insurance
  • Provident Fund

Schedule:

  • Day shift

Supplemental pay types:

  • Performance bonus

Application Question(s):

Experience:

- total work: 5 years (required)


Ability to Commute:

  • Mumbai, Maharashtra (required)

Ability to Relocate:

  • Mumbai, Maharashtra: Relocate before starting work (required)

Work Location:
In person


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