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Mordern Trade Manager - Ahmedabad, India - TCP Corps
Description
Job description ofModern Trade ManagerJob title: Modern TradeManager Department:
Sales and MarketingGeography covered: Gujarat State Corporateoffice
Reports to:
Sales and Marketing DirectorMatrix:
Management ConsultantHR
JobSummary:
The FMCG Modern Trade Manager isresponsible for driving sales growth profitability and brandpresence within the modern trade channel for our FMCG products.
This role requires a strategic and resultsoriented individual witha deep understanding of the modern trade landscape and the abilityto build strong relationships with key accountmanagers.
KeyResponsibilities:
Develop and implement strategies to achievesales targets and market share objectives within the modern tradechannel. Manage anddevelop relationships with key account managers at major moderntrade retailers.
Oversee category management initiatives tooptimize product placement pricing andpromotions. Developand execute trade marketing and promotional campaigns to drivesales and brand awareness.
Monitor and analyse sales data and markettrends to identify growth opportunities.
Manage a team of sales representatives (ifapplicable) and ensure they achieve theirtargets. Preparereports and presentations to communicate performance and insightsto seniormanagement.
Key Results Areas(KRAs):1.
SalesGrowth:
Achieve assigned sales targets for the modern tradechannel
2Profitability:
Maintain or improve profitability margins within the modern tradechannel
3MarketShare:
Grow market share within the assigned product categories inthe modern tradechannel
4AccountManagement:
Develop and maintain strong relationships with keyaccountmanagers
5CategoryManagement:
Optimize product assortment pricing and promotions tomaximize categorysales
6TradeMarketing:
Develop and execute effective trade marketing campaignsthat drive sales and brandawareness
7SalesTeam Performance:
(if applicable) Motivate and develop the salesteam to achieve their individual and teamtargets
8DataAnalysis:
Regularly analyse sales data and market trends toidentify areas forimprovement
9Reportingand Communication:
Prepare clear and concise reports to communicateperformance and insights to seniormanagement
10NewProduct Launches:
Successfully launch new products within themodern trade channel.
Key Performance Indicators(KPIs):1.Sales growthpercentage within the modern tradechannel.3.Marketshare percentage in assigned productcategories.4.Numberof key account meetingsconducted.5.Categorysales growthpercentage.6.Returnon investment (ROI) for trade marketingcampaigns.7.Salesteam achievement rate ofsales reportsgenerated.9.Timelinessand accuracy ofreports.10.Successrate of new product launches within the modern tradechannel.
Qualifications:
Education: Bachelor s degree in businessadministration Marketing or a related field (MBApreferred)
Experience:
7 years of experience in FMCGsales and/or marketing with a focus on the modern tradechannel
Skills:
Strong communication negotiation analytical andrelationshipbuilding skills. Excellent time management andorganizational skills. Proficiency in MS Office Suite and CRMsoftware is a plus.
Knowledge:
Deep understanding of the FMCGindustry and the modern trade landscape. Knowledge of categorymanagement principles and trade marketingpractices.
Additional DesirableSkills:
Experience inmanaging a sales team.
Experience with trade promotion planning andexecution. Provenability to develop and managebudgets.
DesiredCertifications:
Professional certifications in sales ormarketing (e.g. Certified Professional Salesperson (CPS)Professional Marketing Certification(PMC))
brand awareness,team management,moderntrade,market analysis,sales management,budget management,crmsoftware,sales growth,time management,strategicplanning,relationship management,negotiation skills,trademarketing,fmcg,market share,communication skills,ms officesuite,organizational skills,analytical skills,categorymanagement