Chief Marketing Officer - Navi Mumbai, India - Playerzpot Media

Description

WHY

PLAYERZPOT?
We work as hard as we play.

Being home to a large pool of talented professionals from all walks of life, our company culture at PlayerzPot has always been about a celebration of both professional and personal values.

ENC
OURAGING

• With a range of benefits and perks, we make an investment in your wellbeing so that you can advance in every facet of your life.
  INCLUSIVE
• We value different viewpoints and encourage an open environment in service to one another, our products, and the customers we represent.
  DRIVEN
• Our reputation is built on our dedication to excellence. We work tirelessly every day to better our products, services, and results.

OUR

CULTURE
Our relationship-centered culture is fostered through kindness, sincerity, modesty, and open communication. We work hard and have fun together


OPEN COMMUNICATION

INDIVIDUALISTIC APPROACH

DEMONSTRATE GREAT RESILIENCE

INCLUSIVE APPROACH

GOAL ORIENTED

OUR

BRAND VALUE
At PlayerzPot, we uphold the highest degree of integrity in all that we do. Our focus is to level the playing field for one and all.


FAST, HUNGRY

& UNORTHODOX

BE AGILE

BE ADAPTIVE

BE COMPETITIVE

BE AMBITIOUS

BE A TEAM PLAYER
PERKS &

BENEFITS
Discover the Rewards of Joining Our Team through Perks and Benefits.


HEALTH INSURANCE

• We believe in taking care of our employees' wellbeing, which is why we offer comprehensive health insurance benefits. By joining our team, you gain access to a range of perks and benefits designed to support your physical and mental health.
  EDUCATION SUPPORT
• We are dedicated to empowering our employees with the tools they need to succeed and advance in their careers.
  FLEXIBLE WORKING
• We value worklife balance and offer flexible working hours to accommodate your personal needs and commitments.
  WE ARE HIRING

CHIEF MARKETING OFFICER

Role and Responsibilities:
As the Head, you will be the driving force behind our marketing strategies and execution


Your role will encompass:

• Strategic Leadership: You will spearhead our marketing initiatives, demonstrating a deep

understanding of player decision-making processes within the mobile games landscape.

Your insights will fuel the development of strategic differentiators that set us apart in the

industry.

• Agile and Ambitious: Thriving in our fastpaced startup environment, you will lead with

energy and ambition. Your hands-on approach will inspire your team to excel, even in

demanding situations.

• Growth Forecasting: Utilize your analytical prowess to forecast monthly, quarterly, and

annual acquisition growth and associated costs. This data-driven approach will be key to

our success.

• Multi-

Channel Strategy:
Develop a scalable growth strategy through direct-to-consumer

channels, while also exploring innovative sales and distribution channels for our products.

• Analytics and Optimization: Collaborate with our analytics team to lead marketing analytics

and ROI analysis. You will define metrics like Customer Acquisition Cost (CAC) and Lifetime

Value (LTV), driving optimization through robust A/B testing programs.

• Team Leadership: Coach, develop, and recruit channel managers, ensuring effective

communication across executive and partner teams.

• Innovative Solutions: Partner with digital product, engineering, and data science teams to

develop cutting-edge solutions, leveraging performance media and marketing technology

innovations.

• Brand Evolution: Elevate our brand positioning by crafting a compelling narrative that

resonates with our target audience. You will oversee outbound communications across

various platforms, promoting us as an industry innovator.

• Resource Allocation: Lead a team of campaign managers, media buyers, and analysts,

allocating resources to different campaigns based on budget considerations.

• Product Marketing: Drive product marketing efforts by enhancing conversion metrics

through consumer journey improvements based on data-driven insights.


Position Requirements:
To excel in this role, you should have:

• A passion for achieving clearly measurable ROI and driving results.
• Proven experience in building and leading highperforming teams, consistently exceeding

- ambitious targets.

• A profound understanding of the creative and communication processes that drive user

- acquisition through both digital and brand marketing strategies.

• The ability to collaborate seamlessly with both creative and analytical professionals.
• Over 10 years of marketing experience, including at least 5 years in digital marketing.
• Expertise in digital marketing, including handson experience managing the acquisition

- funnel, from creative design to media buying to user acquisition.

• Proficiency in running user acquisition campaigns on platforms like Facebook, Google
• Search, Display, and Affiliates, with the ability to execute AB tests for conversion rate

- optimiz