Digital Marketer - Mohali, India - tecHindustan Solutions

tecHindustan Solutions
tecHindustan Solutions
Verified Company
Mohali, India

5 days ago

Deepika Kaur

Posted by:

Deepika Kaur

beBee Recuiter
Description

SEM/PPC (Search Engine Marketing/Pay Per Click) Responsibilities:

  • Develop and execute effective long
- and short-term paid search strategies for strong ROAS.

  • Manage, review, and handle daily account tasks across Google Ads, Bing, and other platforms for diverse clients.
  • Monitor keyword bids, audience targeting, budget limits, impression share, quality score, and key metrics.
  • Recommend and implement strategies for keywords, audience targeting, campaign structure, and more, aligned with client objectives.
  • Oversee, manage, and generate weekly and monthly client reports covering key metrics, goal tracking, revenue, and paid search efforts.
  • Provide creative copy suggestions and graphical ad templates.

Experience:


  • 3+ years

SMA (Social Media Advertising) Responsibilities:


  • Develop ad strategies to boost buyer interest and costefficient lead generation.
  • Manage daily paid social ads on platforms like Facebook, Instagram, Snapchat, and Pinterest.
  • Track and report campaign results, analyze data, and provide regular client updates.
  • Optimize paid marketing using various dashboards (Google Analytics, Ad Manager, etc.).
  • Handle all aspects of social advertising: automation, scheduling, conversion tracking, video, ecommerce, and CRO.

Additional Responsibilities:


  • Manage ecommerce ad campaigns on platforms like Amazon, AliExpress, and eBay.
  • Establish and execute a YouTube channel strategy, focusing on longterm goals, gotomarket plans, and KPIs for the search engine.
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