Ui/ux financial Services - Pune, Maharashtra, India - Arin Consultancy

Deepika Kaur

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Deepika Kaur

beBee Recuiter


Description
IT-Software Pune _Pune_ March 12, March 13, 2025 Mutual Fund


Job Overview:

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Office Location (Area) Pune
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Required Education Master's degree in User Experience Design, Interaction Design, Customer Experience Design, or a related field
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Course Type Full Time
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Min Required Experience (Years) 6
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Max Required Experience (Years) 8


JOB PURPOSE:

In a homogeneous industry, the only differentiator is experience. For a new brand without the track record of
fund performance, how we deliver our set of products to our customer, especially in the digital domain, will
determine how we are able to stand out.
Digital direct business contribution to the Mutual Fund industry sales is growing at a rapid rate. Hence,
creating world-class digital experiences becomes imperative.
We are looking for a User Experience Design expert who can help us build our website and app interfaces in a
manner that provides the most frictionless experience to our investors and distributors and creates customer
lifetime value on our digital assets.
You'll work across all levels and departments of our organization to design journeys, wireframes and input into
UI to create unique and culturally relevant solutions.


PRINCIPAL ACCOUNTABILITIES:


  • Leverage one's Customer Experience (CX) design skills and deliver an engaging customerfocused
digital experience across company assets like website, customer service portal.

  • Deliver a humancentered design to create customer journeys, identify pain points and design
solutions that deliver superior digital customer experience.

  • Translate business requirements into compelling UIUX solutions and develop endtoend customer
  • Analyse and map consumer behaviour on all assets using digital experience analytics platforms like
Contentsquare, Smartlook, Glassbox etc.

  • Handson experience on design tools like Sketch, Figma, Zeplin, Invision, Adobe XD and the likes is
a must.

  • Create customer journeys maps basis the user behaviour analysis, customer segments and
personas.

  • Conduct usability testing of customer journeys with a tools like UsabiltyHub, UserZoom and
objectively evaluate and refine the concepts of UIUX based on the output of the test.

  • Own and deliver the KPIs for a zeroerror environment, increased journey completion rate and high
NPS.

  • Work with crossfunctional teams to directly influence customer roadmaps that deliver bestinclass
digital experiences.

  • Build a partner ecosystem to deliver the CX objectives for the company.
  • Continuously assess customer experience trends and market landscape to generate most uptodate
insights, findings and the best customer-centric UIUX practices across platforms.

  • Ideate and build a comprehensive library of interactive prototypes to define the micro interactions and micro animations.

DECISIONS:


  • All designrelated decisions for web & app
  • Leverage customer behaviour data and draw inferences to create an exceptional UIUX experience for
the customer.


CHALLENGES:


  • Creative CX design thinking that is customer centered yet delivers on the business objectives.
  • Partner closely with teams within marketing and other departments in driving project deliverables and creation of journey documents that may require additional technical or business viewpoints.
  • Align the company around the brand's direction, choices and tactics
  • Ensure adherence to brand standards and guidelines.
  • Timely deliveries

INTERACTIONS:

Internal Clients

  • Roles you need to interact with inside the organization to enable success in your daytoday work
technology and sales teams

External Clients

  • Roles you need to interact with outside the organization to enable success in your daytoday work
  • Partner agencies

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