Digital Marketing Executive - Delhi, Delhi, India - RADICAL ADVISORS INDIA PRIVATE LIMITED

RADICAL ADVISORS INDIA PRIVATE LIMITED

Verified Company

Delhi, Delhi, India

1 week ago

Posted by:

Deepika Kaur

beBee Recuiter

Description

**Role Summary:
- ****Company Overview:
- **We are a well-funded fintech company that focuses on revolutionizing lending, insurtech and wealth tech industry. We are on a mission to empower financial intermediaries, such as Mutual Fund Distributors and Insurance Agents so as to enhance their income opportunities through innovative cross-selling initiatives alongside their existing practices. With a track record of success and a team of visionary founders, we are poised to make a significant impact in the market.

We have rolled out our first unique solution, Loan against Mutual Funds which is live on the iOS and Android platform, the app has a complete digital journey from onboarding to disbursement and best part delivers credit into the bank account of the mutual fund holder in less than 15 minutes.

We are building other similar innovative solutions in the field of Insurance and Lending

**Key responsibilities:
- *

Performance Marketing:_
Develop and execute performance marketing strategies.
Work closely with the internal team partners to drive user growth revenue through various performance marketing channels such as paid search, display advertising and social media.
Campaign Platform Management:_
Work on the integration of the journeys, User creation and eventbased activities with the campaign platform.
Perform extensive campaign execution activities to meet the target of our journey towards 10X growth.
Validate the campaign flowchart output data to ensure the right target audience is selected for marketing communication using the correct data sources.
Campaign Development and Deployment:_
Campaign development deployment of simple, medium, complex, multiwave, cross channel, realtime personalized marketing communications customer life cycle campaigns across multiple channels using campaign tools (WebEngage, clever tap, MoEngage etc.)
Stakeholder Management:_
Interacting with crossfunctional teams such as Tech, Product, Credit, Communication Customer Success to drive the growth agenda ensuring correct implementation of all the growth hacks.
Be an active entity in discussions with external stakeholders/ channel partners during engagement calls.

**Education Qualification, Work Experience and Skills Required: - **- Bachelor's or Master's degree in Marketing, Business, Technology or a related field.

Minimum of 13 years of relevant experience from a numbersdriven and analytical marketing environment perhaps in an online consumer business (Fintech/Finance) or a bank/NBFC
Strong experience in Growth Hacking, Customer Lifecycle Management, Digital Marketing Campaigns.
You are selfdirected, organized and detailoriented as well as have the ability to multitask and work effectively in a fastpaced environment.
Knowledge of campaign process endtoend and frontend analytics.
Strong execution skills and business acumen.
Understanding of FB ads, Google ads, Clever tap, WebEngage, Mailchimp etc similar tool
Knowledge of MS-Excel or Google sheets.

**Industry:
- *

Financial Services

Application Deadline: 24/02/2024

Expected Start Date: 24/02/2024

Job Types:
Full-time, Permanent

Salary:
₹300, ₹400,000.00 per year

Benefits: