Digital Sales Officer - Mumbai, India - Cathay Pacific Airways

Description

Digital Promotions and Campaigns

• Effectively execute recruitment and engagement campaigns
• Follow up on ancillary revenue generation
• Ensure prioritization of direct digital distribution channels

Website Content and Communication

• Assist to manage website retailing and app promotional areas (shop window) to maximise revenue and uptake of key offers and reach revenue targets, ensuring good exposure for air offers (and nonair offers in TRP markets)
• Support sales initiatives, particularly tactical sales with compelling marketing content in the form of offer landing pages as appropriate
• Master the Cathay Pacific content management system (Adobe Experience Manager) such that high quality content experiences are published and managed with good speed to market
• Be mindful of the customer experience and brand are upheld in any content and customer experience deliverables, in consultation with internal and external stakeholders
• Liaise with Regional Office on a regular basis regarding website technical developments and global updates Analytics
• Use web analytics (Google Analytics) to measure performance and assist to identify and exploit opportunities, and continually improve the volume and quality of traffic coming from different sources
• Generate reports on digital sales performance
• Conduct analytics and reporting on website specific data to provide recommendations for enhancements

Search Engine Marketing and Search Engine Optimisation

• Help to ensure all pages have the appropriate page level technical and content based Search Engine Optimisation
• Test and understand the interrelationship and keyword coverage for Search Engine Marketing and Search Engine Optimisation campaigns to drive traffic to flagship site Social Media
• Assist to manage local social media postings
• Support the localisation of and leverage local agencies and Head Office produced content to drive traffic to the website Retailing Tools and Platforms
• Provide support to brief and lobby Digital Retail counterparts in Hong Kong for enhancements of current functionality or future developments of the toolset, including (but not limited to) payment options, tactical and campaign tools, content and marketing asset provision, translation training

Benchmarking

• Help conduct competitor analysis of pricing and ensure digital channel pricing and proposition are competitive both on and offline
• Share learning and best practice with other Outports and leverage work done by other Outports when fit for purpose
• Monitor marketing strategies used by competitors and industry leaders Newsletter
• Plan content and execution of regular enewsletter including incorporating and adaptation of Head Office and local communication messages

Salary:
₹700, ₹900,000.00 per year


Benefits:

• Flexible schedule
• Health insurance
• Life insurance
• Paid sick time
• Paid time off
• Provident Fund

Day range:

• Monday to Friday

Shift:

• Flexible shift

Travel requirement:

• No travel

COVID-19 considerations:
Covid Protocol and Precautions being followed


Ability to commute/relocate:

• Lower Parel, Mumbai , Maharashtra: Reliably commute or planning to relocate before starting work (required)

Experience:

- total work: 2 years (required)

Application Deadline: 01/05/2023

• Health insurance