PPC Expert - Mohali, Punjab, India - Primotech

Primotech
Primotech
Verified Company
Mohali, Punjab, India

3 days ago

Deepika Kaur

Posted by:

Deepika Kaur

beBee Recuiter
Description

Job Title:
Sr. PPC Expert

Shift Timings: 11 am to 8pm [Flexible]


About Us
We as Primotech are as an IT Global Solutions company. We've been delivering software development and IT projects from several big enterprises to small and medium-sized businesses. We blend agile methodologies with technical expertise to take business to the next level.


Position Overview:


Requirements:


  • Bachelor's degree in Marketing, Advertising, Business Administration, or related field. Advanced degree preferred.
  • Proven experience (5+ years) managing PPC campaigns across multiple platforms, with a track record of driving results and achieving ROI targets.
  • Expertlevel knowledge of Google Ads, Bing Ads, Facebook Ads, and other digital advertising platforms.
  • Strong analytical skills with the ability to interpret data, analyze performance metrics, and make datadriven decisions.
  • Excellent communication skills, with the ability to effectively present complex information and insights to stakeholders.
  • Demonstrated ability to develop and implement successful PPC strategies, including keyword research, campaign optimization, and A/B testing.
  • Indepth understanding of SEM (Search Engine Marketing) principles and best practices.
  • Experience with bid management tools, analytics platforms, and ad tracking systems.
  • Detailoriented with strong organizational skills and the ability to manage multiple projects simultaneously.
  • Creative problemsolving skills with a proactive and resultsdriven mindset.
  • Google Ads certification and other relevant certifications (e.g., Facebook Blueprint) preferred.
  • Collaborate with crossfunctional teams, including content creators, designers, and developers, to integrate PPC and SEO strategies and maximize results.

Responsibilities:


  • Develop and execute comprehensive PPC strategies across multiple digital advertising platforms, including Google Ads, Bing Ads, Facebook Ads, and LinkedIn Ads.
  • Conduct keyword research, ad copywriting, and campaign setup to ensure optimal performance and ROI.
  • Monitor and analyze campaign performance data, identifying trends, insights, and areas for optimization.
  • Implement A/B testing strategies to improve ad performance, including ad copy, targeting, and landing pages.
  • Collaborate with the marketing team to align PPC efforts with overall marketing goals and initiatives.
  • Stay uptodate with industry trends, best practices, and platform updates to drive innovation and performance improvements.
  • Provide regular reporting on campaign performance, including key metrics, insights, and recommendations for improvement.
  • Manage PPC budgets effectively, ensuring optimal allocation and maximum ROI.
  • Stay abreast of changes in the digital landscape and adapt strategies accordingly to maintain competitiveness and effectiveness.
  • Mentor and provide guidance to junior team members, fostering their growth and development in PPC expertise.

Pay:
₹35, ₹45,000.00 per month


Benefits:


  • Flexible schedule

Schedule:

  • Day shift
  • Monday to Friday

Supplemental pay types:

  • Performance bonus

Work Location:
In person
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