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    Deputy Manager- Social Media - Bengaluru, India - Pine Labs

    Pine Labs
    Pine Labs Bengaluru, India

    2 days ago

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    Description

    Job Description: Social Media and Creative Manager

    We at Pine Labs are looking for those who share our core belief - "Every Day is Game Day". We bring our best selves to work each day to realize our mission of enriching the world through the power of digital commerce and financial services.

    Role Purpose

    We are hiring for the role of Social Media and Creative Manager for Pine Labs ()

    This is an Individual Contributor role reporting into.

    In this role, you'll be instrumental in advancing our mission by owning a key channel for external stakeholder communication, shaping the brand into a strong player in the global fintech story.

    The responsibilities we entrust you with

    ● Copywriting: Ability to craft copy in brand tone-of-voice for brochures, booths, emailers, ads, landing pages and multiple touchpoints wherever required.

    ● Develop and execute social media strategy - Understand the brand personality, tone of voice, target Audience - and bring home fresh ideation on different ways the brand can be manifested outwards.

    ● Create and manage social media content - Create content in the brand tone of voice and ensure that the personality is consistent across all touchpoints. Ideate on digital campaigns with the brand and product marketing team to drive awareness & love for the brand.

    ● Social media research and trends - Stay up to date with latest social media trends that can be used to build and grow social media metrics for the brand Plural by Pine Labs. Continuously keep abreast of the competition landscape and apply learnings to grow the brand's social media presence.

    ● Own end-to-end execution of content - Lead execution towards multiple touchpoints when it comes to content creation for the brand - including but not limited to Photography, Videography, Web Design, Digital Marketing, Merchandise and Events.

    ● Track and measure social media results - Have a good sense of social media metrics, posting management and a keen eye for social listening using leading tools in the market. If you lack one of these three but find yourselves with a keen willingness to learn - you should definitely send your resume in.

    What matters in this role?

    Relevant work experience:

    ● Candidate should have minimum 4+ years of experience working on social media

    ● Proven track record of copywriting for marquee brands across platforms with additional experience on social media

    ● Flexible and agile to work in a fast-paced dynamic environment. Excellent knowledge in handling social media tools. Must be able to navigate data with Excel/PowerPoint skills.

    ● High ownership and drive with ability to drive projects and campaigns independently and as a part of a team

    ● Seasoned in creating content independently and in guiding in-house design teams and external agency partners.

    ● Excellent communication skills - Ability to articulate and explain creative ideas and plans to stakeholders and get consensus

    ● Passionate about content creation. A hustler - and a content creator at heart. Good understanding of Social Media KPIs & numbers.

    ● Ability to work under tight timelines and deliver.

    Things you should be comfortable with:

    ● Working from office

    As of now, we work out of our Koramangla office, 3 days a week. The office is a stone throw away from Bob's bar and many other eateries. If you are open to trying new cuisine while jamming with a robust creative team on the walk back, we are looking for you.

    ● Pushing the boundaries

    Have a big idea? See something that you feel we should do but haven't done? We will hustle hard to make it happen. We encourage out of the box thinking, and if you bring that with you, we will make sure you get a bag that fits all the energy you bring along.

    ● Travel

    Should be open to traveling within India for projects related to work for e.g. shoots, workshops.

    What we value in our people:


    • You take the Shot:     You decide fast and deliver right.


    • You are the CEO of what you do: You show ownership and make things happen.


    • You sign your work like an artist: You seek to learn and take pride in the work you do.

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