Marketing Communication financial Services - Pune, Maharashtra, India - Arin Consultancy

Arin Consultancy

Verified Company

Pune, Maharashtra, India

1 week ago

Posted by:

Deepika Kaur

beBee Recuiter

Description

Marketing/Advertising/PR Pune _Pune_ March 13, March 14, 2025 Mutual Fund

Job Overview:

-
Office Location (Area) Pune
-
Required Education Master's degree in marketing or a related field
-
Course Type Full Time
-
Min Required Experience (Years) 8
-
Max Required Experience (Years) 10

JOB PURPOSE:

External communication forms the backbone of how any brand gets built, especially a new one.

This role will be responsible for creation of all customer (investor/distributor) facing stimuli that includes brand building, service and product promotion.

We are looking for an energetic, passionate marketing communications expert to help us launch various
products and increase our brand saliency. You'll work across all levels and departments of our organization to build a compelling narrative for all our propositions.

You will build and implement the company's communication strategy and leverage new formats to
continuously refresh the way we communicate across digital and offline channels.

In this role, you will be
responsible for brand and product marketing across practices such as communications, content marketing, trade marketing and social media marketing.

PRINCIPAL ACCOUNTABILITIES:

Brand & Communications Strategy:

Identify, measure and drive key brand KPIs with a timely update to all stakeholders
Build and implement the communications strategy to meet business objectives like increase in traffic,

leads, product awareness

Develop strategies and managing marketing campaigns across print, broadcast, digital and owned

platforms to build the credibility of our brand.

To grow the awareness of the brand through various channels like content, business communication

and more.

Monitor market trends, research consumer markets, monitor key brand metrics and competitors'

activities.

Own all brand marketing activities, customer insights, content strategy and inhouse design.

Communications production

Complete responsibility for all on and offus communication to drive traffic and impact business
Ability to write/edit clear and concise content unique to the platform, and influence/direct designers

and art directors for creative layouts

Develop compelling narratives for product marketing as well as brand marketing initiatives
Manage ATL/BTL creative development apart from the digital communication to drive performance

marketing

Ensure that there is cohesion of voice, positioning, look, tone and feel at all points of engagement.
Increase CTR, OR and other critical metrics for all communication produced
Manage the expansive agency and freelancer ecosystem to support highscale content production
To measure and report performance of all marketing campaigns, and assess ROI and KPIs.

Content Marketing:

Develop a comprehensive content marketing strategy to drive SEO as well as brand awareness
Creating both long and short form content including documents, audio, videos, logos, slide

presentations, spreadsheets and websites, landing pages, product pages, blog posts etc.

Implementing SEO best practices to ensure all content ranks well and demonstrates an

understanding of its target audience

Drive Content Marketing initiatives including but not limited to content placements, DPR, etc.
Ensure adherence brand guidelines

Trade Marketing:

Develop and maintain digital content and media strategy and structure representing the complete

portfolio and value propositions in a consistent and impactful way for ensuring maximum sales
support and traction.

Develop various sales support and merchandise
Plan and schedule promotional events and onground activation

New capabilities:

Drive the development of content capabilities around production, automation, distribution and

amplification, thereby leading to a reduction in TAT and costs

Identifying opportunities for new formats and channels for marketing

Organization development

You will be leading a team of creative/rightbrained individuals both on and offroll. You are

expected to manage their motivations, emotions and careers.

Multilevel stakeholder management within and outside the organization
To ensure that marketing and communications efforts adhere to agreed timelines and managing

expectations with various stakeholders.

DECISIONS:

Create, execute, and manage marketing programs and campaigns
Budgets for large scale, multimedia campaigns
Creative decisions and direction
Career management of team members

CHALLENGES

Creating insightful and provocative communication for MF products
Align the company around the brand's direction, choices and tactics
Ensure adherence to brand standards and guidelines.
Timely deliveries of all marketing and sales stimuli.
Creation of brand guidelines and grammar

INTERACTIONS

Internal Clients
Roles you need to interact with inside the organization to enable success in your day-to-day work

**External Cli