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    Marketing Communications Specialist - Kochi, India - Centena Group

    Centena Group
    Centena Group Kochi, India

    2 weeks ago

    Default job background
    Full time
    Description
    We are seeking a highly motivated and results-oriented Marketing Communications Executive to join our growing team.

    In this expanded role, you will not only be responsible for executing our marketing activities but also take ownership of internal accounts and several crucial tasks that ensure smooth campaign operations and lead generation.


    Responsibilities:

    Campaign Operations & Lead Management:

    • Lead Vendor management and procurement activities of the marketing departments.
    • Create reports on Marketing KPI and budget
    • Collaborate with the Sales team and marketing team and drive process improvements and ROI measurement
    • Lead Management and tracking using CRM
    • Handle account management of select divisions.

    Event Management:

    • Spearhead planning, execution and management of events, exhibitions, product launches, seminars, workshops, and other inhouse events based on requirement and Marketing plan to achieve desired objectives

    Digital Marketing:

    • Develop and execute digital marketing campaigns across various channels (SEO, SEM, Social Media, Email, Content Marketing) to achieve marketing goals (brand awareness, lead generation, website traffic)
    • Manage and optimize paid advertising campaigns (PPC, Social Ads)
    • Analyze website traffic and campaign performance using analytics tools
    • Stay updated on the latest digital marketing trends and technologies

    Qualifications/Skills:

    • 3+ years of experience in Marketing communications with exposure to digital marketing with a proven track record of success.
    • Experience in planning and execution of Events.
    • Excellent analytical skills and experience with marketing analytics tools (Google Analytics etc.)
    • Experience with Lead Management will be beneficial.
    • Knowledge of CRM systems and marketing automation tools will be a added advantage.
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