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    Paid Media Executive - Mumbai, India - Altois

    Altois
    Altois Mumbai, India

    2 days ago

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    Description

    Job Title: Paid MediaSpecialist

    Overview:

    Weseek a highly skilled and motivated Paid Media Specialist to joinour dynamic marketing team. The ideal candidate will be responsiblefor planning implementing and optimizing our paid media campaignsacross various platforms. The Paid Media Specialist will play acrucial role in driving brand awareness customer acquisition andrevenue growth through effective digital advertisingstrategies.

    Responsibilities:

    • CampaignStrategy andPlanning:
    • Developcomprehensive paid media strategies aligned with overall marketingobjectives.
    • Conductthorough market research to identify target audiences and industrytrends.
    • Collaboratewith crossfunctional teams to align paid media strategies withoverall marketinginitiatives.
    • CampaignExecution:
    • Create andlaunch targeted paid media campaigns across platforms such asGoogle Ads Facebook Ads LinkedIn Ads and other relevantchannels.
    • Developcompelling ad creatives and copy to maximize engagement andconversionrates.
    • Implement A/Btesting strategies to optimize campaign performance andROI.
    • Monitor campaignbudgets and adjust bids to achieve costeffectiveresults.
    • Data Analysisand Reporting:
    • Utilizeanalytics tools to track and analyze key performance indicators(KPIs).
    • Generateregular reports on campaign performance providing insights andrecommendations forimprovement.
    • Usedatadriven insights to refine targeting and messagingstrategies.
    • BudgetManagement:
    • Manage andallocate advertising budgets effectively to achieve campaignobjectives.
    • Monitorspending patterns and adjust budgets based on performance andgoals.
    • Stay Updated onIndustry Trends:
    • Keepabreast of industry trends emerging technologies and platformupdates to ensure campaigns are cuttingedge andeffective.
    • CollaborationandCommunication:
    • Workclosely with other marketing team members including contentcreators designers and social mediamanagers.
    • Communicateregularly with internal stakeholders to align paid media effortswith broader marketinginitiatives.

    Qualifications:

    • Bachelorsdegree in Marketing Advertising or a relatedfield.
    • Provenexperience of atleast 6 months as a Paid MediaSpecialist.
    • Indepthknowledge of digital advertising platforms (Google Ads Facebook AdsLinkedIn Adsetc.).
    • Stronganalytical skills and proficiency in data analysistools.
    • Excellentcommunication and collaborationskills.
    • Ability tomanage multiple projects and deadlines in a fastpacedenvironment.
    • Certificationin relevant digital marketing platforms is aplus.
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