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    Marketing Strategist - Indore, India - Cognizant Technology Solutions

    Cognizant Technology Solutions
    Cognizant Technology Solutions Indore, India

    1 week ago

    Default job background
    OTHER
    Description

    Marketing Consultant

    Qualification:


    • MBA in Marketing/Marketing Strategy/Media & Communications is strongly preferred
    • • Master in Marketing Management/Marketing Strategy/Media & Communications and related domains.

    Responsibility:

    Project, Process, and Business Responsibilities:

    • As the key strategist, develop a deep understanding of client's brand, markets, target audience, competitors among others Basis understanding of client's larger goal, build a overall marketing strategy.
    • Should work/consult on channel strategy, content strategy, media planning, media buying (advisory), traditional channel liaising all the while managing marketing budgets.
    • To work on personalization and targeting strategies in line with overall journeys to ensure optimized results.
    • The role entails also identifying areas of improvement for the client and should consult the client and be able to integrate new technology/systems/channels.
    • As a strategist, leading and mentoring teams of content, Mar Tech specialists, analysts among other and ensuring overall smooth execution of the strategy.
    • As the key client liaison, should be able to conduct meetings with senior client leadership, enable them with decisioning and ensuring continued growth of business.
    • Leading key efforts of branding, new product enablement, creative conceptualization, and marketing automation.
    • Lead efforts related to multiple business development opportunities, lead teams to ensure valued wins.
    • Identifying valued opportunities within current client accounts to expand business portfolio and build valued business relationships.

    People Management:

    • Ability to liaise with a large number of internal and external stakeholders.
    • Leading and mentoring large project execution teams.
    • Mentoring reportees.
    • Liaising with senior leadership both internally and externally.

    Key Decision Rights:

    • Project, Business Development, Team Planning, Resourcing, pricing.

    Must Have Skills

    • Personalization - campaign
    • Personalization - copy
    • Social media ads
    • Search Marketing
    • Change Mgmt Communication
    • Site Merchandising
    • Online Reputation Management
    • Media Strategy
    • MarTech Strategy
    • Affiliate Marketing
    • Brand and Content strategy
    • Campaign Strategy
    • Campaign Orchestration
    • Omni-Channel Strategy
    • MDG Business Partner
    • Partner onboarding
    • Social Media Marketing
    • Content Marketing
    • Email Marketing
    • Online Marketing

    Good To Have Skills

    • Social Listening
    • Organic Social Media
    • Paid Ads
    • Marketing Analytics
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