Digital Marketing - Hyderabad, India - Capgemini

Capgemini

Verified Company

Hyderabad, India

1 week ago

Posted by:

Deepika Kaur

beBee Recuiter

Description

Job Description

Capgemini is looking for an experienced B2B demand generation marketer to join the global Financial Services Marketing Team.

In this role, you will own the digital strategy and vision to generate inbound leads, promote our brand, support the sales process, and help convert prospects into customers, playing an integral role in executing our marketing strategy.

You will lead a diverse, geographically
- dispersed team consisting of experienced digital marketers with expertise in digital channel marketing, database management, and sales operations, and skilled in Salesforce, Pardot and Hootsuite.

Key Responsibilities

Lead the digital channel marketing team, enabling demand generation activity through direct channel management.
Build a multiyear, buyerfocused plan to grow brand awareness and customer growth. Own execution of the plan and development of digital campaigns, including target outcomes, key metrics, and resources to deliver.
Ensure the customer is at the heart of all marketing plans, thinking through the overall customer experience and developing connectivity across all communication touchpoints
Primary Skills
Proven experience and success building and leading diverse teams of early and midcareer professionals
Proven experience driving endtoend digital journeys, moving customers and prospects through the opportunity funnel and overseeing ABM strategies for B2B firms
Expertise in leveraging CRM, marketing automation and other martech systems (Salesforce, Hubspot, Pardot)
Secondary Skills
Strong ability to build relationships and influence others
Exceptional written communication and presentation skills
Structured thinker, processoriented and analytical
Commercial mindset