Digital Marketing Associate - Bengaluru, India - Gaiagen Technologies

Gaiagen Technologies

Verified Company

Bengaluru, India

2 weeks ago

Posted by:

Deepika Kaur

beBee Recuiter

Description

Positions:

1 Location:

Summary/ Objective:

We are looking for an experienced Digital Marketing Executive to assist in the planning, execution and optimization of our online marketing efforts.

Required Qualification
Any graduates with specialization in Marketing from any reputed university with 3+ years' experience in digital marketing executive or similar roles

Certification in digital marketing for Google and Meta Ads
Skills and experience in Amazon Ads and Linkedin
Strong analytics and data management skills
Excellent communication and interpersonal skills

Skills of interest

Previous clientfacing or agency experience
Experience with digital content marketing
Familiarity with online ads, eCommerce and content management
Proficient in marketing research and statistical analysis
Highly creative with experience in identifying target audiences and devising digital campaigns.
Experience with website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)
Experience with performance marketing campaigns.
Google, Youtube, Facebook & Instagram Ad-Operations Management (Create/Manage/Optimize/Analyze Campaigns) and other channels.
Manage and improve Search Engine Optimization (SEO) and Search Engine Marketing (SEM).
Improve Brand Awareness by increasing impressions & reach on all campaigns.
Optimize Cost per conversion (CPC) on all campaigns across channels.
Improve, and optimize clicks & clickthrough rates on Ads.
Improve sales & ad conversion across all channels.
Optimize, and update target audiences with every ad change, and provide insights on audiences.
Daytoday management and optimisation of all campaigns in respective Ad channels.
Improve website performance through organic tools.
Optimize landing pages and user funnels across all platforms.
Perform multivariate experiments along with A/B testing.
Share insights on market trends, competitors, and strategies to improve Ad performance in all channels.
Regular updates and fortnightly, monthly ad performance comparison reports of all Ad channels.
Liasioning with internal & external stakeholders for creative and content changes based on performance.
Experience with eCommerce and Amazon ads will be an advantage.