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    Lead Assistant Manager EXL/LAM/1031323 - gurugram, India - exl

    exl
    exl gurugram, India

    6 days ago

    EXL background
    Description

    Job Description

  • Expertise in setting up and managing Google Analytics 4, including event tracking, custom dimensions, and data import.
  • Proficiency in Google Analytics setup, including tracking code implementation, goal and funnel configuration, and data filtering.
  • Expertise in creating custom dimensions, metrics, and event tracking to capture unique data points.
  • Advanced knowledge of Google Analytics reporting, including creating and customizing dashboards and reports.
  • Experience with Google Tag Manager for streamlined tag implementation and management.
  • Familiarity with other Google tools, such as Google Search Console and Google Data Studio for a holistic view of website performance.
  • Understanding of data privacy regulations, such as GDPR and CCPA, and their impact on data collection and reporting.
  • Ensure that the existing aggregate tables (data mart) are able to support a new set of granular funnel reports (across app and web), and user engagement reports for key site areas: PDP, PLP, Checkout, MyAccount
  • Construct additional reporting tables on top of the data mart to facilitate these new reports
  • Build or collaborate with the reporting team to build out the reports mentioned above
  • Provide insight from reports

    • Scripting in google data studio

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