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    Manager – Performance Marketing, - mumbai, India - Disney+ Hotstar

    Disney+ Hotstar
    Disney+ Hotstar mumbai, India

    6 days ago

    Disney+ Hotstar background
    Full time
    Description

    Key Responsibilities-

  • Manage programmatic and biddable platforms like Snapchat, Facebook, Google & DV360
  • Should have an in-depth understanding of Google, Meta, and DV360 platforms focusing on performance marketing.
  • Campaign Management: Oversee all aspects of digital campaigns, from ideation and media planning to creative communication.
  • Conduct in-depth analysis of campaign performance to guide ongoing optimizations.
  • Handle a significant digital marketing budget across multiple platforms.
  • Analytics and Data Management: Utilize various analytical tools to extract data, analyze performance drivers, and leverage insights for strategic decisions. Familiarity with analytics, attribution, and planning tools like Branch, Appsflyer, and DCM is essential.
  • Customer Insight and Engagement: Develop a deep understanding of customer behaviors, segmentation, and targeting to enhance communication precision and effectiveness. Identify optimal communication strategies to engage users at key moments and drive conversion.
  • Stakeholder Collaboration: Collaborate closely with product, tech, analytics teams, and cross-functional stakeholders to understand and enhance the customer journey, aiming to improve subscription conversions. Manage relationships with global, local, and regional teams, ensuring effective communication and campaign execution.
  • Team Leadership and Experience: Lead and manage a team, ensuring effective collaboration and skill development. Required to have 6-8 years of experience in growth or digital marketing with a strong background in conversion-based or ROAS-centric roles, preferably in consumer tech.

    • Skills & Attributes for Success-

  • Strong digital marketing acumen combined with problem-solving skills.
  • Experience in handling large-scale digital marketing budgets and a comprehensive understanding of the digital marketing landscape.
  • Proficiency with data and attribution tools, deep analytics, and performance monitoring
  • Ability to analyze data on a regular basis to drive key insights & applications to live campaigns

    • Preferred Education & Experience-

  • 5+ years of experience (as per company benchmark) in growth/digital marketing.
  • Strong background with conversion-based or ROAS clients, including Consumer tech (app-based).
  • Experience in working with a multi-crore digital marketing budget.
  • In-depth, hands-on experience in managing programmatic & biddable platforms like Snapchat, Facebook, DV360, etc.
  • Exposure of running campaigns using 1st party and 3rd party data.
  • Knowledge of Analytics, Attribution, and Planning tools (e.g. Branch, AppsFlyer, DCM, etc.).
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