CRM Manager - Bengaluru / Bangalore - Apps For Bharat

    Apps For Bharat
    Apps For Bharat Bengaluru / Bangalore

    2 days ago

    Full time ₹800,000 - ₹1,800,000 (INR) per year *
    Description

    Key Responsibilities:

    • Channel & Journey Strategy Own and optimize the strategy across key CRM platforms, including Push Notifications, WhatsApp, SMS, and Email.
    • Lifecycle Journey Management Design, build, and manage automated lifecycle journeys focused on acquisition, engagement, and retention.
    • Campaign Planning & Execution Collaborate with cross-functional teams content, design, product to plan, execute, and launch CRM campaigns effectively.
    • Performance Analysis & Optimization Continuously monitor campaign performance, identify areas for improvement, and drive optimization strategies to improve outcomes.
    • A/B Testing & Experimentation Develop and implement A/B testing strategies to validate assumptions and drive continuous learning and improvement.
    • Funnel Metrics Monitoring Track and analyze key metrics across the lifecycle funnel to identify trends, drop-offs, and growth opportunities.
    • Operational Excellence Ensure timely campaign execution, maintain platform reliability, and uphold CRM best practices.

    Key Deliverables:

    • Measurable increase in customer engagement and retention rates.
    • Improved ROI and overall performance across CRM channels.
    • Development and maintenance of scalable , automated , and data-driven lifecycle journeys.

    What We re Looking For:

    • 2+ years of experience in CRM, lifecycle marketing, or retention marketing, preferably in a fast-paced or digital-first environment.
    • Strong understanding of CRM platforms and tools (e.g.CleverTap, MoEngage, Salesforce Marketing Cloud, Iterable, etc.).
    • Proven track record of designing and scaling automated, multi-channel customer journeys .
    • Hands-on experience with data segmentation, personalization, and performance reporting .
    • Analytical mindset with the ability to interpret data, generate insights, and translate them into actionable strategies.
    • Excellent project management skills and ability to work cross-functionally.
    • Strong communication and collaboration skills.
    • A test-and-learn approach with a passion for continuous improvement
    * This salary range is an estimation made by beBee
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