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    Social Media Executive - Mumbai, India - House of Hiranandani

    House of Hiranandani
    House of Hiranandani Mumbai, India

    Found in: Talent IN 2A C2 - 14 hours ago

    Default job background
    Real Estate
    Description

    Job Description : Senior Executive - Social Media

    Location: Powai

    Work model: Onsite working

    Responsibilities:

    Strategy Development:

    ● Develop and implement a comprehensive social media strategy aligned with business goals and marketing objectives.

    ● Identify target audience, trends, and insights to develop engaging content.

    ● Stay up-to-date with changes in social media platforms and tools, and adjust the strategy as needed.

    ● Track competition & recommend strategies based on the observations

    Content Creation and Curation

    Community Management:

    ● Interact with the online community and respond to comments, messages, and mentions promptly and professionally.

    ● Foster positive relationships with followers and manage online discussions.

    ● Handle customer queries and complaints effectively and escalate issues when necessary.

    Social Media Advertising

    Online reputation management:

    ● Understanding on ORM and knowledge on using the tool & setting up response matrix

    ● ORM reports to understand brand sentiment amongst the various stakeholders

    Qualifications:

    ● Bachelor's degree in Marketing, Communications, Business, or a related field.

    ● 2-3 yrs of Demonstrated experience in managing social media platforms for a business or organization.

    ● Strong understanding of social media platforms, trends, and best practices.

    ● Excellent written and verbal communication skills.

    ● Basic knowledge of social media advertising and content marketing principles.

    ● Proficiency in social media management tools and analytics platforms.

    ● Creative mindset with the ability to generate engaging and innovative content ideas.

    ● Strong attention to detail and organizational skills.

    ● Ability to work independently and collaboratively in a team environment

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