Avp Credit Cards Marketing - Mumbai, India - DBS Bank

DBS Bank

Verified Company

Mumbai, India

1 week ago

Posted by:

Deepika Kaur

beBee Recuiter

Description

_About DBS Bank_

Underlining its commitment to India, DBS Bank officially announced the launch of its locally incorporated wholly owned subsidiary, DBS Bank India Limited (DBIL) in March 2019.

This marked a key milestone for the bank, which has been present in India for 26 years.

DBS Bank India Limited is the only large foreign bank in India to start operating as a wholly owned, locally incorporated subsidiary.

DBS provides an entire range of banking services for large, medium and small enterprises and to individual consumers in India.

In 2016, DBS launched India's first, mobile-only bank - digibank, which now has ~1 million savings accounts. DBS was ranked No 1 in India by Forbes in its 2020 list of the World's Best Banks.

_ Role Description_

Senior Associate/AVP - This role will play a key role in the Credit Card Marketing team in driving and executing full funnel marketing for the DBS credit cards business including consumer retention and engagement.

This critical role will entail

Own and execute acquisition campaigns and all marketing interventions
Own and execute all content and SEO initiatives
Play a vital role in brand proposition development process
Creating engaging brand experiences
Enabling user growth through performance marketing
Retaining & engaging existing consumer base
Driving marketing effectiveness in alignment with the defined business goals.
Managing the creative agencies and their deliverables
Being able to drive internal/external creative mandates

We are looking for a motivated self-starter who thrives on working in a fast paced, high growth, rapidly evolving business and can own and execute projects end to end.

_ Key Responsibilities_
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Marketing Strategy and Plan: Develop the annual marketing strategy and activity calendar for the brand basis the defined business objectives. Continuously track the progress of the activity calendar, measure the effectiveness of every activity and report the progress on a regular basis to key stakeholders appropriately.
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Campaign Design and Execution: Work with creative and media agency partners to design and develop marketing campaigns for both online and offline medium. Track the efficiency & effectiveness of the campaigns and report as and when required.
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User Acquisition Strategy and Execution: In collaboration with the media team, define and own the user acquisition strategy and execution plan in alignment with the business objectives leveraging online and offline marketing channels.
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Consumer Engagement and Retention: Own the lifetime journey of the consumer and drive the business objectives by engaging with the consumer leveraging data and personalized consumer experiences
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Marketing alliances and partnerships - build and nurture partnerships with the ecosystem players (other brands, agencies, content creators, startups, etc) to further drive marketing efficiency and effectiveness

Primary Location:
India-Maharashtra-Mumbai

Job:
Marketing and Communications

Schedule:
Regular

Employee Status:

Full-time

Job Posting:
Aug 31, 2023, 5:54:33 AM