Marketing Executive - Bengaluru, Karnataka, India - INCEPBIO PVT LTD

INCEPBIO PVT LTD

Verified Company

Bengaluru, Karnataka, India

2 weeks ago

Posted by:

Deepika Kaur

beBee Recuiter

Description

Job Title:
Marketing Executive

Overview:

Key Responsibilities:

- _
Offline Marketing:_

Plan, execute, and analyze offline marketing campaigns, including print, radio, TV, events, and direct mail.
Collaborate with creative teams to develop compelling offline marketing materials such as brochures, banners, and promotional items.
Build and maintain relationships with traditional media outlets, negotiating advertising placements and ensuring maximum visibility.

- _
Digital Marketing:_

Utilize digital marketing knowledge to enhance overall campaign effectiveness.
Manage social media platforms, ensuring consistent brand messaging and engagement.
Analyze digital marketing metrics to measure the success of online campaigns and identify areas for improvement.

- _
Market Research:_

Stay abreast of industry trends and competitor activities to identify opportunities for growth.
Conduct market research to understand customer needs and preferences.

- _
Collaboration:_

Work closely with crossfunctional teams, including sales, product development, and creative, to align marketing strategies with overall business objectives.
Collaborate with the digital marketing team to integrate online and offline strategies for a cohesive brand presence.

- _
Budget Management:_

Develop and manage marketing budgets for offline campaigns, ensuring costeffectiveness and maximum ROI.
Monitor and report on the performance of marketing campaigns, adjusting strategies as needed.

- _
Brand Management:_

Uphold and enhance the company's brand image through consistent messaging and visual identity in offline channels.
Ensure all marketing materials adhere to brand guidelines.

- _
Event Management:_

Organize and coordinate events, sponsorships, and partnerships to increase brand visibility.
Evaluate the success of events and provide recommendations for improvement.

- _
Communication Skills:_

Communicate effectively with internal teams, external partners, and vendors to ensure smooth execution of marketing initiatives.

Qualifications:

Bachelor's degree in Marketing, Business, or a related field.
25 years of proven experience in marketing, with a focus on offline strategies.
Strong understanding of digital marketing principles.
Excellent communication, organizational, and project management skills.
Analytical mindset with the ability to interpret data and make datadriven decisions.
Creativity and innovation in developing marketing campaigns.
Proficiency in Microsoft Office and marketing software/tools.

Location:

Bangalore - Karnataka
- **Call Directly to HR:

**_

Job Types:
Full-time, Fresher

Salary:
From ₹20,000.00 per month

Benefits: