PPC Executive - Ahmedabad, Gujarat, India - Webential Technologies
1 week ago
Description
Key Responsibilities:
- Perform and generate reports for PPC, daily account management of pay per click
platforms for clients with different platforms
- Monitor and evaluate search performance and search results across the major
- Research and undergo test partnerships with new PPC vendors to expand our
- Assist in the monitoring and maintenance of impression share, keyword bids, quality
- Proactively make strategic PPC campaign recommendations
- Monitor and administer reports, web analytics dashboards, and key reporting tools,
- Manage and maintain updates for large keyword lists
- Craft lead generation and landing pages form for our content to distribute through
- Keep pace with PPC industry and search engine trends and developments
- Understand client's website in the management of Display network placement lists
- Support the generation of new PPC campaigns, ad, ad groups and accounts and in
- Provide recommendations and execute strategies for display network, campaign
accordance with client goals
- Meeting with the design, writing, and marketing teams to ideate and define
- Conduct market research on keywords, consumer trends, and competing brands.
strategy.
Skills Required:
- Proven experience of Digital Marketing Specialist
- Experience in data analysis and reporting
- Knowledge of SEO and digital marketing concepts
- Familiarity with multiple platforms (e.g. AdWords, Facebook, Yahoo) is preferred
- Working knowledge of analytics tools (Google Analytics, Tableau, WebTrends etc.)
- Understanding of HTML and XML is a plus
- Proficient in MS Office (particularly Excel)
- Excellent communication skills
- Analytical thinking with strong math skills
- BSc/BA in Marketing, Digital Media or a related field; AdWords certification is a plus
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