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    Social Media Marketing Specialist - New Delhi, India - Baazi Games

    Baazi Games
    Baazi Games New Delhi, India

    2 weeks ago

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    Description

    We are seeking a highly creative and analytical Social Media Strategist to join our team at SportsBaazi. The ideal candidate will be passionate about sports, possess a deep understanding of various social media platforms, have a good understanding of ORM and have a proven track record of devising and implementing successful social media strategies.

    Roles and Responsibilities:

    Develop and execute comprehensive social media strategies to enhance brand visibility, engagement, and user acquisition for SportsBaazi across multiple platforms such as Facebook, Instagram, Twitter, YouTube, LinkedIn, and more.

    Create, curate, and manage all published content (images, videos, written) while ensuring it aligns with the brand voice, style, and messaging.

    Plan and schedule social media content calendars, considering seasonal trends, sports events, and promotional campaigns to drive user engagement and retention.

    Monitor and analyze social media performance metrics using tools to generate insights and optimize content strategies.

    Collaborate closely with the marketing, content, and design teams to ensure a cohesive brand

    presence across all social media channels.

    Overlook ORM and engage with the followers by responding to comments, messages, and inquiries in a timely and professional manner.

    Qualifications and Skills:

    Bachelor's degree in Marketing, Communications, or a related field.

    Proven work experience (2 years) as a Social Media Strategist or similar role, preferably in the sports or gaming industry.

    In-depth knowledge and understanding of social media platforms, their respective audiences, and best practices for each platform.

    Excellent written and verbal communication skills with a creative mindset and attention to detail.

    Ability to work in a fast-paced environment, handle multiple projects simultaneously, and meet

    deadlines.

    Passion for sports, fantasy sports, and a solid understanding of sports culture and trends.

    Proficiency in social media management tools, analytics, and scheduling platforms.

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