Digital Marketing Marketer - New Delhi, India - InvoIdea Technologies Pvt. Ltd.

InvoIdea Technologies Pvt. Ltd.

Verified Company

New Delhi, India

1 week ago

Posted by:

Deepika Kaur

beBee Recuiter

Description

As a Digital Marketing Marketer, you will play a vital role in executing digital marketing campaigns to drive brand awareness, increase website traffic, and generate leads.

Key Responsibilities:
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Online Advertising: Oversee the planning, execution, and optimization of online advertising campaigns across platforms such as Google Ads, Facebook Ads, and LinkedIn Ads. Monitor campaign performance, analyze metrics, and make data-driven decisions to enhance ROI.
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Search Engine Optimization (SEO): Assist in developing and implementing SEO strategies to improve organic search rankings and drive targeted traffic to websites. Conduct keyword research, optimize website content, and monitor performance using SEO tools.
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Social Media Management:Assist in managing social media channels, including content creation, scheduling, and community engagement. Monitor social media trends, respond to customer inquiries, and support the development of social media campaigns.
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Content Marketing:Collaborate with the content team to develop and execute content marketing strategies. Create compelling and engaging content across various platforms, including blog posts, infographics, videos, and whitepapers, to attract and retain target audiences.
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Analysis and Reporting: Monitor and analyze digital marketing performance metrics using tools such as Google Analytics and marketing automation platforms. Generate regular reports and provide insights to stakeholders, identifying areas for improvement and optimization.
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Stay Updated: Keep abreast of industry trends, emerging technologies, and digital marketing best practices. Continuously seek opportunities to enhance knowledge and skills through workshops, conferences, and networking.

Qualifications and Skills:

Bachelor's degree in marketing, communications, or a related field.
Proven experience (2 years) in digital marketing or a similar role.
Strong understanding of digital marketing concepts, tools, and channels.
Knowledge of SEO best practices and techniques.
Excellent written and verbal communication skills.
Analytical mindset with the ability to interpret data and derive actionable insights.
Creativity and ability to generate engaging content ideas.
Strong attention to detail and organizational skills.
Ability to manage multiple projects and prioritize tasks in a fastpaced environment.
Team player with strong collaboration and interpersonal skills.