Market Researcher - Hyderabad, India - PNR College of Pharmacy

Description

• Conduct thorough market research: Utilize a variety of research methods, including both primary and secondary sources, to gather relevant data and insights about the pharmaceutical industry, retail landscape, and market dynamics in India.
• Feasibility study: Assess the viability and potential success of establishing a retail pharmacy chain in India. Analyze factors such as market demand, customer behavior, regulatory requirements, infrastructure availability, and competitive landscape.
• Evaluate market potential: Identify the market size, growth rate, and key trends in the pharmaceutical industry, particularly in Telangana. Analyze customer preferences, purchasing patterns, and potential opportunities for differentiation and growth.
• Scope of growth in the field: Identify potential growth opportunities and expansion strategies for the retail pharmacy chain, both within Telangana and on a panIndia level. Evaluate factors such as population demographics, healthcare infrastructure, distribution channels, and regional variations.
• Identify risks and challenges: Identify potential risks, obstacles, and challenges associated with establishing and scaling a retail pharmacy chain in India. Analyze factors such as regulatory compliance, competitive pressures, supply chain complexities, and economic conditions.
• Provide actionable recommendations: Based on the research findings, present clear and actionable recommendations to the company regarding the establishment, operation, and growth of the retail pharmacy chain. These recommendations should address market entry strategies, target customer segments, pricing strategies, competitive positioning, and risk mitigation measures.

• Proven experience: A track record of conducting market research and feasibility studies, preferably in the pharmaceutical or retail industry.
• Knowledge of the Indian pharmaceutical market: Familiarity with the Indian pharmaceutical industry, including market dynamics, regulatory landscape, and key players. Experience working in Telangana or with panIndia projects is highly desirable.
• Analytical skills: Strong analytical and problemsolving abilities to interpret data, identify trends, and extract actionable insights.
• Research methods expertise: Proficiency in utilizing a variety of research methods and tools to gather data and conduct thorough market analysis.
• Communication skills: Excellent written and verbal communication skills to effectively present research findings and recommendations to stakeholders.
• Attention to detail: Strong attention to detail to ensure accuracy in data collection and analysis.
• Time management: Ability to work independently and meet deadlines in a remote freelance environment.